wearables

Decode Fashion Wearable Technology Show Kiroco

Last week we headed down to the Wearable Technology Show in London’s Olympia, where a multitude of new wearables were exhibiting, from UV activity monitors to responsive running jackets. Most of the gadgets that were on show, were versatile in terms of the applications they could be used for and the industries they could be used in. With some seeming to serve a recreational purpose, others had functionalities that could also be applied in retailing, healthcare and even military contexts. Here’s our top picks:

  1. Intelligent Headset, the world’s first 3D audio headset, made its debut along with it’s own Zombie game that requires players to ‘listen’ rather than ‘look out.’  This also has great applications for the educational sector and atmospheric marketing.
  2. ViewAR showcased apps that allow customers to navigate through virtual environments by means of gesture control – beyond gaming, this has some very interesting implications for retailing and branding.
  3. SnapWatch showcased their fun concept – a rigid steel band featuring a display that can snap around the wrist thanks to the flexible nature of its display. The modern comeback of the eighties Slap Bracelet!
  4. A piece of wearable tech that might serve to motivate sports enthusiasts to improve their running times is the Glofaster running jacket – it syncs with the wearer’s mobile phone and lights up as long as they are running above their minimal speed.
  5. A showcased product that is already on the market is the emotional jewellery by the British brand Kiroco Touch. Content in the form of images, videos or text can be stored on bracelets or necklaces and then unlocked when the jewellery gets into contact with a mobile phone. This won the award for ‘Best Innovation.’

 

Reported By Anna Abrell

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  1. Tech Takes The Runway At New York Fashion Week
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  2. Gilt Groupe Said to Choose Goldman Groupe Inc
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  3. New York Fashion Week: Herve Leger marries style, tech                                                                                                                  When Lubov Azria and her husband, Max Azria, set out to design the latest Herve Leger collection, she says the idea was to pay homage to the technology that rules our everyday lives.
  4. Wearable Technology and Fashion: Can They Merge?                                                                                                                      Wearables are gaining popularity by the minute, as they were all the rage at this year’s Consumer Electronics Show (CES). Right now, most of the fitness wearables on the market have the same black rubber bracelet look – which is typically fine for men.

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  1. Tommy Hilfiger Calls Upon Local Instagrammers to Document Fashion Week Show
    For New York Fashion Week, fashion designer Tommy Hilfiger will be introducing the first ever runway show InstaMeet, a way for locals to meet up and hang out with fellow Instagrammers in their area.
  2. Guerlain Fuses Heritage with Current Campaigns on New Tumblr
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  3. Fitness Trackers are Useless Without Real-Time, Personalized Analysis
    No one has arms long enough to wear all of the activity-tracking wristbands currently on sale or awaiting release. These devices count your steps, measure your sleep and some even monitor your heart rate.

  4. Technology Industries Tries to Balance Fashion, Function in ‘Wearables’
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  1. Groupon Moves into Flash Fashion & Buys Ideeli for $43M in Cash
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  2. Wearable Tech Seems More Fashionable than Useful
    “Wearables” – The term refers to any technology you can attach to yourself like a fashion accessory. And there were dozens of them announced during the Consumer Electronics Show last week.
  3. How Tracking Customers in-Store Will Soon be the New Norm
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    Take a look at these 6 startups from D.C. on their to making it big.

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  1. Birchbox Collaborates with US Weekly for Red Carpet Inspired Beauty Box
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    Presented at CES 2014 this week, Pebble, known for ‘putting apps and notifications on your wrist’ and breaking Kickstarter records, have unveiled a completely new design…
  3. Chinese Internet Giants Alibaba and Sina Weibo Partner Up to Launch Weibo Payment
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  4. Tech Fit for the Showroom, But the Runway Might Have to Wait
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  2. Intel Partners with the Fashion Industry to Make Beautiful Wearables
    Intel has just announced that in the coming year, it’s partnering with fashion industry leaders like Barneys, The Council of Fashion Designers of America (the CFDA), and global fashion retailer Opening Ceremony to develop smart wristwear.
  3. CES 2014: What the Expect from Consumer Electronics in Las Vegas
    From 3D printing to curved TVs with smart wearables and Steam Machines in between.
  4. Connected Underwear Will Turn You On
    Connected sex toy company OhMiBod announced at the 2014 International CES show in Las Vegas on Monday panties that can be controlled by a partner…

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  1. Four Online Brands that are Building their Reputations Offline
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  2. Why this E-Commerce Startup is Chasing a Different Kind of Growth
    When it comes to ecommerce, the recipe for success includes setting up a great digital experience that matches buyers and sellers, then letting network effects take charge to accelerate the number of transactions.
  3. Byco, a “One-Stop Site” for Designers?
    Byco is a bit like Kickstarter, but instead of a perk, investors actually receive a percentage of sales.
  4. Misfit Wearables CEO: “Wearables are not that Wearable – Yet”
    Wearable computers have generated a good deal of hype and crowdfunding dollars, but it’s still early days for this technology. It will take time for mainstream adoption.

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  1. eBay Launches Salesforce-like Platform for Merchants, eBay Now to get Scheduled Deliveries
    The company revealed plans to bring scheduled deliveries functionality to its eBay Now delivery service and also launched a new platform for retailers.
  2. How Rocket Internet is Helping Boom the Future of Online Retail in Nigeria
    The group’s work in Africa takes place through Africa Internet Holding (AIH), a joint venture between Rocket Internet and emerging markets telco Millicom.
  3. MeUndies Launches Crowdhoster Campaign to Build Face-to-Face Video Chat into its Website 
    Subscription commerce startup MeUndieslaunched last year with the idea of sending its customers a new pair of underwear every month. Now it wants to revolutionize the way e-commerce companies do customer support by enabling face-to-face video chat right on the company’s website.
  4. At ModCloth, Vintage Fashion Goes Mobile
    Retro geek-chic site ModCloth, which sells new clothes in vintage styles, has done both, using customer feedback to decide what items and apparel lines to stock. It’s used that information to develop smartphone and tablet apps that are driving traffic and sales.