Decoded Fashion at SXSW presented by Cusp by Neiman Marcus is the only event bringing together digital heads of Fashion, Beauty & Retail brands to discover and mentor startups founders.

On stage, it will host two panels on brands seeking new tech, with speakers from Gap,, Neiman Marcus, AllSaints, kate+spade and Chanel. Fast paced startup demos will uncover what’s hot in fashion and tech, with a closing presentation from former TopShop CMO, Justin Cooke.

At the Decoded Fashion Mentorship Hub presented by Stylus, tech founders can receive candid feedback and advice on their startup concept and plans, from investors and various executives in Fashion and Retail. Each mentor will offer 10-minute sessions and these are not to be mere sales pitch sessions, but an opportunity for founders to explore their messaging, value prop and even pricing with those who truly understand your target market.

To sign up for a mentor meeting, head to


  1. Inconspicuous Branded Consumption Is the New Business Buzzword in Retail
    The reports offers a selection of case examples that highlight a shift in how we are behaving as consumers, and what businesses are doing to meet our needs.
  2. Topshop engages VP technology to live-stream fashion show to Oxford Circus Shoppers
    Topshop is to live-stream a virtual reality (VR) experience of its London Fashion Week show taking place at the Tate Modern, giving fashion fans the chance to virtually view the proceedings from its landmark Oxford Circus store.
  3. Flying First Class with New Technology
    In an industry first, Virgin Atlantic staff for its Upper Class Wing would be wearing Google Glass and other wearable technology in a pilot program lasting six weeks.
  4. London Lights Lead The LVMH Prize Finalist
    London designers Simone Rocha, Meadham Kirchoff, Ostwald Helgason, Thomas Tait, Yang Li, J JS Lee and Marques’ Almeida are among the 30 semi-finalists for the inaugural LVMH Young Fashion Designer Prize.    

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We are so proud that one of our Milan Fashion Pitch finalists, Musestyle, has now launched their online shopping platform  Sure, we have all heard about the latest shopping site for some time now, so, what makes Musestyle stand out? Musestyle not only provides its users with the opportunity to shop for the latest trends, it aims to inspire them, bridge the gap between high-fashion and e-commerce, and become a major shopping destination.

Browsing the site is incredibly easy for those of us who know what we want to buy, but it is also fun for those of us who are in the mood to shop but not quite sure for what. If a user is looking for fashion inspiration, the site features “muses” or trend-setters, such as Alexa Chung, a short bio and a couple of garment items resembling the muses’ style. The items on the site are arranged in four groups: Feed, Muses, Trends and Boutique.

Feed, introduces the featured looks from trends and muses. Muses, features each look by muse and contributor. Trends, present the latest themed categories, such as My Valentine and Fashion Week Shows. The last category, Boutique, breaks down the merchandise by item. Here, you will find bags, jackets, shoes, etc. These categories facilitate the shopping process.

Founded by Belgian fashion designer, Cathy Pill and French online marketer, Sarah Levin Weinberg, Musestyle currently works with contributing trend-setters such as Natalie Kingham,; Béa Ercolini, Elle Belgium, and Zanita Morgan, It has also partnered with over 50 online stores such as Net-a-Porter, Farfetch, Harrods, and ASOS. Musestyle promotes some of the best, worldwide known brands including Topshop, JCrew, Chloé, Kenzo and Isabel Marant, among others.

Musestyle, we have high hopes for you!


  1. Topshop Teams with Pinterest for Holiday Campaign
    Topshop has collaborated with Pinterest on its holiday campaign, called “Dear Topshop,” which will be activated across all of the brand’s platforms.
  2. Weebly Launches E-Commerce Tools to Lure Entrepreneurs from Amazon
    Weebly aims to appeal to part-time entrepreneurs who’d like an online store, but can’t afford the real estate.
  3. PopSugar Rolls Out $25M Multiplatform Campaign for ShopStyle Brand
    Popsugar has launched a $25m advertising campaign for ShopStyle, the fashion shopping search engine it acquired in 2007.
  4. Bespoke, Bullet Proof Suit Lets the Wearer Feel like James Bond
    This stylish business attire made from military-grade material that is 30 times stronger than steel.


  1. Walmart Takes on Amazon in E-Commerce
    As difficult as it is to believe, Walmart is still learning e-commerce as they prepare to challenge the online retail king, Amazon.
  2. Topshop Reveals Kate Bosworth’s Second Collection
    There’s talk of Kate Moss returning to Topshop next year but this season another Kate is stealing the show.
  3. Pinterest Raises Massive $225 Million Series E, Valuing the Company at $3.8 Billion
    Pinterest has closed on a significant new round of financing: $225 million in new funding, with Fidelity Investments in the lead.
  4. Jil Sander Exit Raises Questions for Brand
    The revelation Thursday that the designer is stepping down from her brand for the third time left behind a trail of question marks.


  1. For Shoppers, Next Level of Instant Gratification
    MasterCard plans to announce a partnership with Condé Nast that will allow digital readers to instantly buy items described in an article or showcased in an advertisement by tapping a shopping cart icon on the page.
  2. Kate Moss Could Front Topshop Move into China
    Supermodel rejoins brand as owner Sir Philip Green says fashion chain could potentially open first shops in six weeks.
  3. Macy’s Hits Pause on Chinese Online Expansion Plans
    Retailers puts online-expansion effort on hold amid economic slowdown.
  4. Swirl, A Beacon-Fueled Marketing System, Raises $8M so Retailers Can Track Shoppers
    With the goal of closing the gap between retailers and shoppers, Swirl, is rolling out a system of in-store beacons to notify consumers of specific deals according to where they stand in the store.


  1. “Fashion Too Scared to Innovate with Tech” Says Ex Topshop Marketing Chief
    Justin Cooke says that despite fashion week campaigns, many brands are still taking too long to exploit social media, personalization and the power of data.
  2. Harbingers of Apps to Come, Here Are Four Google Glass for Fashion Hacks we Saw at Disrupt
    With an abnormally high population of Google Glass owners in one convention center andShopStyle’s API open to participants at the TechCrunch Disrupt Hackathon, it should come as no surprise that a number of hacks combined the two.
  3. London Amps Digital to Make Fashion Week More Public than Ever
    Fashion shows weren’t live-streamed five years ago, nor did designers reveal behind-the-scenes snapshots over Facebook, Twitter or Tumblr. Today, those are a matter of course…
  4. Vogue Shoots Editorial Solely for Instagram
    Vogue commissioned photographer Michael O’Neal to shoot three fashion stories on nothing but an iPhone.


This week, PSFK featured a story about the search engine, Snap Fashion. The app, is a visual search service that uses image recognition to find items. Using Snap Fashion is as simple as snapping a photo and uploading it to the site. Snap Fashion will then search for matches of that particular item in order for the users to purchase them. Some of the retailers involved with Snap Fashion are Net-a-Porter, Topshop and Asos, among others.

Snap Fashion’s founder, Jenny Griffiths, is the winner of the 2012 Decoded Fashion London competition. She has said on previous interviews that she’s “a bit of a nerd” and had worked on the algorithm for Snap Fashion while in college.

Snap Fashion has reached 100,000 users since its launch in September 2012.

You can read the PSFK article here: Snap Fashion PSFK

1. Lightbank Invests $650,000 in, a New Platform Connecting Local Merchants with Online Shoppers by Way of Smartphones
TechCrunch reports that startup makes local merchants more accessible to shoppers by including them on an m-commerce platform.

2. Cortexica Debuts Mobile Visual Solution for Fashion Sector
Cortexica presents the Visual Fashion Finder, a mobile technology using pictures of a fashion items to automatically locate similar items in an inventory database.

3. Topshop Collection Based on Digitised Pub Wallpaper
British designer Topshop’s AW collection 2013 are inspired by english pubs in the 90s and were designed together with Google.

4. Shortlist Media to Launch Digital Women’s Fashion Brand
Never Underdressed is the newest talked about site which will be launching in May, 2013. The site’s team includes Miranda Almond, ex-Vogue fashion editor and Carrie Tyler, ex-Elle digital director.


Revealing Dita Von Teese in a Fully Articulated 3D Printed Gown
17 pieces, black dye, and over 13,000 (!) Swarovski crystals later, designer Michael Schmidt and architect Francis Bitonti introduced the first 3D-printed dress. Paper has more.  

GlassUp wearable display hands-on
GlassUp lets you read texts, tweets, and emails on the right lens of the glasses that transforms into a secondary smartphone display. Read more on Engadget.

Topshop Raises Digital Bar in Fashion World
AdAge reports that Topshop’s newly appointed CMO, Justin Cooke, is using digital to boost the fast-fashion brand’s social prestige.