the runthrough

Toronto has joined London, Sydney, New York and Milan to become the next host city for Decoded Fashion’s global fashion and technology meetup. Hosted by The Working Group, Toronto’s first leg kicked off with a keynote from Fashionotes, followed by the latest from three of Canada’s hottest startups Flixel, Kiwi Wearables and Fashion Forward. And if that wasn’t enough, we threw in a live 3D printing demo from Makelab!

dfFashionotes kicked things off with an exploration of the latest fashion and technology trends. As one of the only dedicated fashion and technology publications they are well placed to spot what’s hot – the rise of the flash sale, Instagram’s growing role in driving e-commerce and socially-integrated street style. They also gave us their top three startups to watch out for in 2014: The Cools, The Runthrough and Poshmark.

Fans of America’s Next Top Model will already be familiar with Flixel, creators of the cinematography-inspired “living photograph” which can be used to create digital campaigns, portfolio pieces, art pieces and more. Their team also provides consulting for brands and agencies, and offers a complete visual package using cinemagraphs to enhance any type of campaign.

Kiwi Wearables, creators of the Kiwi Move, joined us fresh from their CES Debut. The Kiwi Move is a smart activity tracker that sync it with internet-enabled devices whilst its supporting app analyses wearer’s behaviour and suggests improvements over time. Imagine a sleek device that clips to your collar that can help you track and organize your life.

Fashion Forward, a recent graduate of Toronto’s INCubes Accelerator, shared tales from the front lines of a new fashion startup. Their mission is to help consumers maximize the resale value of their wardrobe by giving them a place to list their unwanted clothes and browse for new items. They spoke candidly about the challenges that face a new startup in the space, giving the audience plenty of food for thought about what it takes to make it as an entrepreneur.











Reported by Holly Knowlman, The Working Group


As CEO of the CFDA, Steven Kolb works to advance America’s fashion industry through promotion, creation of partnerships, and, of course, technology. The CFDA consists of more than 400 of the country’s top womenswear, menswear, jewelry and accessories. With such a hand in the industry, Kolb has the knowledge to highlight areas in which technology can vastly improve the industry by making traditional processes more efficient. We chatted with Kolb to get a quick look at some top areas to tackle at The Fashion Hackathon.

Kolb kicked off by listing some Tech that has been most helpful to the Fashion industry so far, including Fashion GPS, Instagram, geolocation shopping through Google Maps, the democratization of fashion through the use of YouTube and the development of Digital Fashion Shows.

He also noted some startups that have impressed the CFDA, such as social discovery platform Polyvore, e-commerce solution Shopify, web-based collaborative service Style Q, B2B wholesale marketplace Joor, blogger directory FOHR, and fashion editorial resource The Runthrough.

So what to focus on for the Hackathon? Behind-the-scenes resources for everything from production to public relations:

  • Production resources
  • merchandising
  • PR database management
  • Press coverage tracking and reporting
  • e-commerce ideas
  • mobile commerce
  • product delivery
  • design process
  • editorial curation

“To make a winning app, focus on a tool that supports the CFDA’s mission to promote American fashion as a whole while also providing unique and viable value to American fashion designers,” said Kolb.

Steven Kolb will judge the Hackathon finalists at the Decoded Fashion Forum on Feb. 14. @cfda