Retail data startup, 42, launched this week with the backing of Y Combinator. The company came to life during Decoded Fashion Hackathon last year, and headed to Milan as a finalist for our Fashion Pitch competition presented by e-Pitti. 42 went on to debut at TechCrunch Disrupt last year, being then accepted at the prestigious accelerator program Y Combinator.

The company turns raw point-of-sale data into actionable insights that help businesses boost sales. The idea that ignited the company came from co-Founder Cathy Han, formerly of Procter & Gamble. As she told Techcrunch while working with larger retailers to help them better analyze data, she realized that a lot of brick-and-mortar businesses lacked a suite of online tools to leverage customer and sales data.

“One of the things we’ve been focused on is our data infrastructure – to design it to handle retailers with a growing quantity of data, and to have an API that will allow it to handle any type of query,” said Han.

Today, 42 works with its customers to configure custom reporting for their businesses, these custom reports can be automatically sent out via email to store managers in all locations on a regular basis.

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