Retailing

Decoded Fashion - Fashion Tech Daily - Tablets are optimising in & out of store experience with retailers

 

1. Google Can Handle Data, But Can It Handle Actual Shoppers?

Google is set to open its first retail location in New York City. “While Google clearly has its own set of challenges with its retail endeavor it also has the bandwidth to turn these into an advantage—if that is, it is willing to swap its focus on customer data gathering to customer service.”

2. How Tablets Are Optimizing The In And Out Of Store Experience With Retailers

“Tablets are blending the best of digital and real worlds in retail, ensuring customers are satisfied in line with their evolving expectations.”

3. Mobile Commerce Startup Jello Labs Is Staffing Up With Fashion Insiders

The new fashion startup has allegedly hired Bergdorf Goodman’s social media director Tekstar Hodge and Kate Ciepluch, who served as Shopbop fashion director for 10 years.

4. LiveLux Retools Consumer, Sales Associate Bond Via Mobile Connectivity

“LiveLux is a business-to-business tool that vies to close the gap between premium in-store service and affluent consumers who enjoy the ease of personalized shopping but may be too busy to visit a bricks-and-mortar boutique in person.”

Decoded Fashion Fashion Tech Daily - Sass & Bride NY Flagship

 

1. Fashion Meets Tech in Shoreditch Start-Up Accelerator

“Fashion and technology come together in a Shoreditch accelerator programme between The Brew and the London College of Fashion.”

2. Nike CEO: “We Are Not A Designer For Fashion Per Se”

Nike CEO Mark Parker speaks about how Nike became one of the world’s biggest fashion brands.

3. How Gilt Aims To Stay Relevant In The Minds Of The Young And Affluent

North America’s largest flash-sale retailer is branching out from its core business as it seeks new ways to take advantage of its young customer base.

4. Sass & Bride Open Flagship In New York

Designer Kelvin Ho speaks about the concept behind the new Sass & Bride flagship.

Decode Fashion Wearable Technology Show Kiroco

Last week we headed down to the Wearable Technology Show in London’s Olympia, where a multitude of new wearables were exhibiting, from UV activity monitors to responsive running jackets. Most of the gadgets that were on show, were versatile in terms of the applications they could be used for and the industries they could be used in. With some seeming to serve a recreational purpose, others had functionalities that could also be applied in retailing, healthcare and even military contexts. Here’s our top picks:

  1. Intelligent Headset, the world’s first 3D audio headset, made its debut along with it’s own Zombie game that requires players to ‘listen’ rather than ‘look out.’  This also has great applications for the educational sector and atmospheric marketing.
  2. ViewAR showcased apps that allow customers to navigate through virtual environments by means of gesture control – beyond gaming, this has some very interesting implications for retailing and branding.
  3. SnapWatch showcased their fun concept – a rigid steel band featuring a display that can snap around the wrist thanks to the flexible nature of its display. The modern comeback of the eighties Slap Bracelet!
  4. A piece of wearable tech that might serve to motivate sports enthusiasts to improve their running times is the Glofaster running jacket – it syncs with the wearer’s mobile phone and lights up as long as they are running above their minimal speed.
  5. A showcased product that is already on the market is the emotional jewellery by the British brand Kiroco Touch. Content in the form of images, videos or text can be stored on bracelets or necklaces and then unlocked when the jewellery gets into contact with a mobile phone. This won the award for ‘Best Innovation.’

 

Reported By Anna Abrell

Decoded Fashion - Fashion Tech Daily - Kenzo Digital Pop Up Paris

 

1. Tom Ford Launches E-Commerce

“From today, tomford.com will offer an accessories-driven selection of the designer’s goods including handbags, shoes, small leather goods, eyewear and jewellery, as well as the Tom Ford Beauty collection of cosmetics and fragrances.”

2. Google Glass Partners With Luxottica

Google Glass has entered a strategic partnership with the parent company of eyewear brands such as Rayban and Persol to “design, develop and distribute” Google Glass eyewear.

3. Kenzo Hosts A Digital Pop-Up In Paris To Benefit Marine Life

To support their #NoFishNoLife collection, luxury brand Kenzo are hosting a digital pop-up installation in Paris – “every time someone makes a purchase or posts an Instagram photo of the pop-up with the corresponding hashtag, a fish is added to the virtual aquarium.”

4. Steve Madden And Brian Atwood Make Some Fashionable Plans

After reporting over $340 million in net sales for 2013, Steve Madden has acquired shoe brand Brian Atwood.

Decoded Fashion - Fashion Tech Daily - Warby Parker

 

1. Visual Web Makes Luxury Brands See Digital In A Different Light

The rise of high-impact digital media has allowed luxury brands to create powerful visual stories.

2. Kenneth Cole Takes A Fresh Approach With New Innovative Campaign

Kenneth Cole has teamed up with digital agency Ready Set Rocket to launch the first fashion campaign that uses the Google Glass app.

3. The Most-Loved Tech CEOs in 2014

Glassdoor’s 50 highest rated CEOs in 2014 featured 14 CEOs from the tech industry, making it the most represented industry in the list.

4. Warby Parker’s New Store Delivers Your Glasses Via Pneumatic Tube

The retailer has solved an inventory problem by using an innovative point-of-sale system that delivers glasses directly from the stock room to the sales floor via pneumatic tubes.