Decoded Fashion - Fashion Tech Daily


1. Mulberry CEO Resigns

Bruno Guillon steps down as CEO of luxury brand Mulberry.

2.Chinese Internet: Mobile Wars

“China’s internet conglomerates are the largest private companies in the country by market capitalisation.” Inefficiencies in the Chinese state sector and the arrival of the mobile internet have created opportunities for internet and tech companies.

3.PayPal’s CTO On The Bumpy Road To A Comeback

James Barrese, CTO of PayPal, speaks about his decision to use disruptive technology.

4. WiFi-Enabled Onesie Is A Walking Music Library

The so-called BB.Suit features built-in WiFi, GPS, Bluetooth and NFC.


  1. How Beacon Technology Could Change the Way We Shop
    With more retailers taking an omnichannel approach to shopping, the line is blurring between online and offline.
  2. Looking Back at SXSW: Wearables, Privacy and Avoiding Bandwagons
    Recaps the highlights of this year’s SXSW Interactive conference and identifies key takeaways for the fashion industry.
  3. Why Fashion is Key in the Wearable-Tech Craze
    Wearable technology will be the next “it girl” in the fashion world.
  4. Jimmy Choo Owner Labelux Said to Hold Early Talks for Unit’s IPO
    The company that holds brands including Bally, has had preliminary meetings with bankers about the possible sale of a stake in the luxury shoemaker via an initial public offering, a person familiar with the matter said.


  1. Dunnhumby Launches Venture Fund for Retail Data, Marketing Startups
    Dunnhumby, the analytics and direct-marketing firm behind loyalty programs at Tesco and Kroger among others, is launching a venture fund to back startups in retail data, analytics and marketing technology.
  2. Click & Collect is eBay’s Answer to Amazon’s Lockers – with a Twist
    EBay announced a new “click and collect” service that will let its customers pick up purchased products from retailers rather than have them delivered to their homes.
  3. Facebook Partners with PayPal, Stripe, BrainTree to Autofill Billing Info in Mobile Commerce Apps
    Facebook wants to put an end to typing billing details on the small screen.
  4. Will Smart Watches Attract Fashion-Savvy Consumers?
    The quest by consumers for affordable fashion items with luxury labels has led to the popularity of designer-label watches.


  1. Facebook to Test its Own PayPal Competitor in Bid to Simplify Mobile Purchases
    Facebook plans to test a new payments product that would allow online shoppers to make purchases on mobile apps.
  2. Why You Shouldn’t Ask your Gmail Subscribers to Re-Tab your E-mails
    There was understandable concern about Gmail enabling Tabs by default, but that concern was whipped into frenzy a few weeks ago by reports that Gmail open rates had slipped.
  3. Frank&Oak Debuts StyleScape, a New Personalization Platform with Pinboard-Style Collections
    Frank&Oak has launched a personalization platform, dubbed StyleScape, which fulfills the longtime goal of founders Ethan Song and Hicham Ratnani to reduce the headaches associated with online shopping.
  4. Scientists at NASA Create an App to Help Women Calculate their Bra Sizes via iPhone
    ThirdLove is the name of this new app and it promises to give women accurate bra measurements.