mobile commerce

Decoded Fashion - Fashion Tech Daily - Tablets are optimising in & out of store experience with retailers


1. Google Can Handle Data, But Can It Handle Actual Shoppers?

Google is set to open its first retail location in New York City. “While Google clearly has its own set of challenges with its retail endeavor it also has the bandwidth to turn these into an advantage—if that is, it is willing to swap its focus on customer data gathering to customer service.”

2. How Tablets Are Optimizing The In And Out Of Store Experience With Retailers

“Tablets are blending the best of digital and real worlds in retail, ensuring customers are satisfied in line with their evolving expectations.”

3. Mobile Commerce Startup Jello Labs Is Staffing Up With Fashion Insiders

The new fashion startup has allegedly hired Bergdorf Goodman’s social media director Tekstar Hodge and Kate Ciepluch, who served as Shopbop fashion director for 10 years.

4. LiveLux Retools Consumer, Sales Associate Bond Via Mobile Connectivity

“LiveLux is a business-to-business tool that vies to close the gap between premium in-store service and affluent consumers who enjoy the ease of personalized shopping but may be too busy to visit a bricks-and-mortar boutique in person.”

Tory Burch Bracelet 053

  1. Tory Burch on Championing Women, Building a Fashion Empire and all that IPO Talk
    The designer, global fashion success and Forbes billionaire Tory Burch was in Hong Kong last Wednesday to celebrate her collaboration with Lane Crawford.
  2. Twitter Sets IPO Price at $17 to $20 a Share
    Twitter took the first steps in the pricing of its eagerly awaited initial public offering on Thursday, setting a price range for its shares that was below what some analysts had expected.
  3. Michael Kors Eschews Mobile’s Expected Hoops with Store Locator Ads
    U.S. label Michael Kors is illuminating store locations with a banner advertisement on Pandora’s mobile Web site to push in-store traffic rather than mobile commerce.
  4. Paris Street Celebration Launches The Isabel Marant Pour H&M Collection
    Since Paris was an integral part of her style, it was only natural to celebrate the launch in the city that inspires her.


  1. Dunnhumby Launches Venture Fund for Retail Data, Marketing Startups
    Dunnhumby, the analytics and direct-marketing firm behind loyalty programs at Tesco and Kroger among others, is launching a venture fund to back startups in retail data, analytics and marketing technology.
  2. Click & Collect is eBay’s Answer to Amazon’s Lockers – with a Twist
    EBay announced a new “click and collect” service that will let its customers pick up purchased products from retailers rather than have them delivered to their homes.
  3. Facebook Partners with PayPal, Stripe, BrainTree to Autofill Billing Info in Mobile Commerce Apps
    Facebook wants to put an end to typing billing details on the small screen.
  4. Will Smart Watches Attract Fashion-Savvy Consumers?
    The quest by consumers for affordable fashion items with luxury labels has led to the popularity of designer-label watches.


  1. eBay Tiptoes into Brazil with Launch of Fashion Mobile App
    The app will feature clothing, jewelry and accessories for sale, and can be displayed in both Portuguese and English.
  2. Etsy Debuts Pinterest-Like Curation Platform for Brands – Pages
    The feature allows brands to create curated pages of items from Etsy, which users can buy directly from the marketplace.
  3. Online Retail Sites Showcase Virtual Shopping Mavens
    Brands are realizing that influencers are more powerful than an advert…
  4. Fashion’s Move to Digital Commerce
    For slower retailers and fashion houses, this move to digital commerce threatens their very existence.


  1. Facebook to Test its Own PayPal Competitor in Bid to Simplify Mobile Purchases
    Facebook plans to test a new payments product that would allow online shoppers to make purchases on mobile apps.
  2. Why You Shouldn’t Ask your Gmail Subscribers to Re-Tab your E-mails
    There was understandable concern about Gmail enabling Tabs by default, but that concern was whipped into frenzy a few weeks ago by reports that Gmail open rates had slipped.
  3. Frank&Oak Debuts StyleScape, a New Personalization Platform with Pinboard-Style Collections
    Frank&Oak has launched a personalization platform, dubbed StyleScape, which fulfills the longtime goal of founders Ethan Song and Hicham Ratnani to reduce the headaches associated with online shopping.
  4. Scientists at NASA Create an App to Help Women Calculate their Bra Sizes via iPhone
    ThirdLove is the name of this new app and it promises to give women accurate bra measurements.


  1. eBay Launches Salesforce-like Platform for Merchants, eBay Now to get Scheduled Deliveries
    The company revealed plans to bring scheduled deliveries functionality to its eBay Now delivery service and also launched a new platform for retailers.
  2. How Rocket Internet is Helping Boom the Future of Online Retail in Nigeria
    The group’s work in Africa takes place through Africa Internet Holding (AIH), a joint venture between Rocket Internet and emerging markets telco Millicom.
  3. MeUndies Launches Crowdhoster Campaign to Build Face-to-Face Video Chat into its Website 
    Subscription commerce startup MeUndieslaunched last year with the idea of sending its customers a new pair of underwear every month. Now it wants to revolutionize the way e-commerce companies do customer support by enabling face-to-face video chat right on the company’s website.
  4. At ModCloth, Vintage Fashion Goes Mobile
    Retro geek-chic site ModCloth, which sells new clothes in vintage styles, has done both, using customer feedback to decide what items and apparel lines to stock. It’s used that information to develop smartphone and tablet apps that are driving traffic and sales.


  1. Why Did Apple Just Hire a Fashion Industry CEO?
    Yves Saint Laurent’s ex CEO, Paul Deneve, has left the fashion house and is now being hired by tech power company, Apple.
  2. GoldieBlox, the Toy That Aims to Get Girls Hooked on Engineering is Coming to a Toys ‘R’ Us Near You
    The California based startup will now be selling their engineering and science themed girls’ toys at the major toy store, Toys ‘R’ Us.
  3. Smartwatches Hit the Mainstream, Pebble Lands at Best Buy
    The Kickstarter smartwatch startup, Pebble, has recently landed a deal to sell its wearable tech devices at Best Buy.
  4. Shop Louis Vuitton at Your Fingertips
    As many high luxury brands have become a part of the mobile commerce giant, Louis Vuitton decided to join and publicly announce it via an animated video.

Vive Le Sport

ShopSimple: Your New Shopping Companion
Finally a social shopping platform? ShopSimple allows you to share, collect, and buy what you post. FashInvest has more.

How Will MADE Impact Paris Fashion Week?
MADE, the NYC initiative that introduces emerging designers, launches in Paris today. Read more on Business of Fashion.

Hermès boosts spring sporting campaign via interactive microsite
Luxury Daily reports that Hermès microsite featuring four short films aims to improve customer experience.



As CEO of the CFDA, Steven Kolb works to advance America’s fashion industry through promotion, creation of partnerships, and, of course, technology. The CFDA consists of more than 400 of the country’s top womenswear, menswear, jewelry and accessories. With such a hand in the industry, Kolb has the knowledge to highlight areas in which technology can vastly improve the industry by making traditional processes more efficient. We chatted with Kolb to get a quick look at some top areas to tackle at The Fashion Hackathon.

Kolb kicked off by listing some Tech that has been most helpful to the Fashion industry so far, including Fashion GPS, Instagram, geolocation shopping through Google Maps, the democratization of fashion through the use of YouTube and the development of Digital Fashion Shows.

He also noted some startups that have impressed the CFDA, such as social discovery platform Polyvore, e-commerce solution Shopify, web-based collaborative service Style Q, B2B wholesale marketplace Joor, blogger directory FOHR, and fashion editorial resource The Runthrough.

So what to focus on for the Hackathon? Behind-the-scenes resources for everything from production to public relations:

  • Production resources
  • merchandising
  • PR database management
  • Press coverage tracking and reporting
  • e-commerce ideas
  • mobile commerce
  • product delivery
  • design process
  • editorial curation

“To make a winning app, focus on a tool that supports the CFDA’s mission to promote American fashion as a whole while also providing unique and viable value to American fashion designers,” said Kolb.

Steven Kolb will judge the Hackathon finalists at the Decoded Fashion Forum on Feb. 14. @cfda