london

130724174124-wearable-technology-smoke-dress-horizontal-horizontal-gallery

  1. Why This Year Will Be Huge For Wearable Tech
    Shipments of smart wearable bands – currently a relatively small sector in the technology industry – are set to grow by mammoth proportions this year, according to independent analyst Canalys.
  2. Nokia designs ‘smart skirt’ for London Fashion Week
    Technology is in for fall, right? Nokia’s new skirt is made from 35 Nokia Lumina 1520 smartphones and changes with the model’s movements. It debuts at London Fashion Week, which kicked off Friday.
  3. The 10 Best Startup Websites
    When it comes to startups, there are hundreds, if not thousands, of new ones every year here are some that caught our eye.
  4. Marigay McKee Is the New Master of Saks Fifth Avenue
    When Marigay McKee needed to recharge between top gigs at Harrods and Saks Fifth Avenue, where she recently took over as president, she did something unusual: She climbed more than 17,000 feet, to Mount Everest’s base camp.

london-fashion-week-logo-467x250-1

  1. Inconspicuous Branded Consumption Is the New Business Buzzword in Retail
    The reports offers a selection of case examples that highlight a shift in how we are behaving as consumers, and what businesses are doing to meet our needs.
  2. Topshop engages VP technology to live-stream fashion show to Oxford Circus Shoppers
    Topshop is to live-stream a virtual reality (VR) experience of its London Fashion Week show taking place at the Tate Modern, giving fashion fans the chance to virtually view the proceedings from its landmark Oxford Circus store.
  3. Flying First Class with New Technology
    In an industry first, Virgin Atlantic staff for its Upper Class Wing would be wearing Google Glass and other wearable technology in a pilot program lasting six weeks.
  4. London Lights Lead The LVMH Prize Finalist
    London designers Simone Rocha, Meadham Kirchoff, Ostwald Helgason, Thomas Tait, Yang Li, J JS Lee and Marques’ Almeida are among the 30 semi-finalists for the inaugural LVMH Young Fashion Designer Prize.    

Apple Store Meetup

Screaming girls and Sherlock Holmes, what a way to open our Apple Store Meetup. If you arrived on time, you would’ve been met with an outpour of Benedict Cumberbatch fans, as we did a swift turn around to get ready for our event.

With a full house, it was time for us to reveal our 2014 Calendar and a special opportunity for founder Liz Bacelar to tell the story behind Decoded Fashion. We unveiled our plans for SXSW and the launch of the Fashion Hackathon and Summit for London this May. Not only that, but this year we have expanded our Meetup to create a global community to uncover the best tech in fashion. January saw us head to Toronto, whilst in March we will be in Dublin, Berlin and Singapore.

Up next fit solutions go to war Fits.me and Metail- let battle commence!! With the CEO’s of both discussing different approaches to the problem of fit and how they are bringing return rates down. There is no doubt the tech is great but do customers use it? With the key issues across fit solutions being 3D representation, digitising clothes cheaply and size/shape of people against size/shape of clothing. It’s also about understanding consumer mindset and behaviour, do they need to learn to use a fit tool? And the bigger question to be asked to the retailers, do they prefer conversion sells vs reduced return? With both solutions collecting a huge database of “body shapes”, it’s clear that there is further potential in this data, yet to be put into practise. With Metail CEO Tom Adeyoola closing with “the past 5 years have been about putting infinite things on the internet, the next 5 will be about making choices”.

Diffusing the debate, CEO, Runar Reistrup introduces Depop, a mobile shopping app, that could be described as a little like Instagram with a buy button.  Yes, it is another social shopping app but what stands out is it’s network of influential sellers and it’s clever use of high profile social figures to help onboard users. It’s a great way for emerging designers to sell directly to the consumer, with Designer Katie Eary using Depop to sell her designs straight from the runway.

And finally, what a breath of fresh air when ShuffleHub’s two young founders took to the stage. With a dramatic intro and a book on the floor here is Shufflehub “taking away the work and bringing the feel good” to shopping. Taking us through the UX golden rules and introducing us to a humorous testing regime on hungover friends. “We get out friends drunk, and make them sleep over” just to prove it’s easy to use. Aiming for the purest and simplest browsing on the internet, one big button, easy shopping for when you don’t know what you want and also for when you do. We have a good feeling about these boys!

The podcast is now available for download on itunes.

vogue-aust-ipad-app_400

  1. Vogue Goes Digital with a New Flipboard Partnership
    Vogue has now taken another step into the digital age, through a partnership with Flipboard, an app that allows users to create personalized magazines for themselves.
  2. Download CFDA’s NYFW List App to Stay up to Date on Events and Designers
    CFDA’s NYFWList app gives stylites the New York Fashion Week calendar in the palm of their hands.
  3. Karl Lagerfeld’s London Flagship Store Will Open its Doors Next Month
    March 14, 2014 is when Karl Lagerfeld’s namesake brand will be finally opening its flagship store. 145-146 Regent Street, London is where the fashion label will call home.
  4. New York Beats London to World’s Fashion Capital Title 2013
    According to the Global Fashion Capital index, New York and Paris have been deemed more fashionable than the English capital.

212977v2

  1. Rocket Internet-Backed Fashion Site Zalora to Launch Marketplace in Asia
    Zalora, a fashion e-commerce site that has raised $238 million from investors such as Rocket Internet and Access Industries, plans to launch its marketplace in South East Asia early this year.
  2. Why We Heart It Could be the Next Big Social Network
    For a taste of who uses the image-based social network We Heart It, look no further than Facebook.
  3. The Best British Startups
    Britain’s tech economy stretches way beyond London. From Edinburgh and Newcastle to Bristol and Brighton, digital clusters are thriving. We highlight some of the best.
  4. Anna Wintour, “The Fashion Fund” to Air on Cable
    Condé Nast’s artistic director and editor in chief of Vogue will star in the newest iteration of “TheFashion Fund,” a televised documentary that lifts the curtain on the CFDA/Vogue Fashion Fund competition.

Metail-931x1024

  1. Metail Raises Further £2.6M as it Stretches London’s Tech City
    Metail, the UK-based virtual fitting room startup, has raised £2.6 million in “growth funding”, as it gets ready to move into a new 6,000 square foot converted warehouse on the periphery of “Tech City” in East London.
  2. Columbia, Parsons Students Develop Balenciaga Boutique Launch Strategy
    Balenciaga worked with a team of students from Columbia Business School and Parsons School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” to generate ideas for upcoming boutique launches.
  3. 3-D Printed Regenerative Shoes Developed by British Designer
    Self-repairing trainers that are 3D-printed from biological cels could be a reality by 2050.
  4. This Smart Sleep Mask Helps you Rest Better in Less Time
    A Polish startup wants to help you quantify your sleep cycles, wake up refreshed in the morning, and take more efficient naps.

perk_browser

Condé Nast Launches Fashion College in London
The Condé Nast College of Fashion and Design located in London offers courses in fashion journalism, photography, styling, PR and advertising & retail.

Perk: A Simple Web Browser that Rewards Online Shoppers
This web browser is just like Google, but unlike Google, this search engine rewards users with points every time they shop at a retail partner.

Choose Your Next Pair of Glasses Using 3D and an iPad
A new app, called Glasses.com 3D Fit is the latest technology which will help people decided which pair of glasses they need.

Ashton Kutcher Invests in Web-Based Fashion Start-Up Company
The Hunt, a site that aims to become a “shoppable” Pinterest, has just become very lucky (and famous) due to Ashton Kutcher’s latest investment.

matthew-williamson-bkstg-002

Backstage at Matthew Williamson
Benefit makeup artist Lisa Eldridge told WWD she wanted to create a sepia look−like an Instagram filter−effect for models’ faces.

McQ Alexander McQueen Unveils Autumn-Winter 2013 Fashion Film
The Autumn-Winter 2013 collection for the second line from Alexander McQueen has been unveiled via a video released by the brand. Watch it on Business of Fashion.

Social Media Gives Indonesian Women New Voice
Indonesian women have been rallying, online and on the streets, against sexist comments and attacks on women, through social media platforms. Associated Press has more.

racked instagram

166 Designers on Instagram, For Your NYFW Pleasure
Racked put together a giant list of all the CFDA designers currently active on Instagram, 166 in total.

Zac Posen’s Project Contemporary
The designer is launching Zac Zac Posen, a new line that’s meant to compete with the likes of M Missoni, Red Valentino and Tory Burch, says WWD.

British Fashion Gets a Web Dynamo
This month Natalie Massenet, the founder of Net-a-Porter and Internet guru to the fashion world, will take her place as Chairman of the British Fashion Council. New York Times has more.