london fashion week

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As London Fashion Week draws to a close, we took a moment to check out some of the tech that made the headlines for us.

Livestreaming enables us to watch the shows anywhere we choose, or in the case of Topshop through a shop window. This season Topshop made this illusion come to life, collaborating with 3D agency Inition to create a virtual front row in the windows of their flagship store on Oxford street. Five Topshop fans had the opportunity to wear Oculus Rift virtual reality headsets & headphones, giving them a front row ticket to watch the vibrant A/W14  collection walk down the runway sitting in the window of Topshop.

Next up, Fyodor Golan’s collaboration with Nokia, his collection consisted of a piece that still has us reminiscing about his show: a £68,000 skirt that was made up of 80 Nokia Lumia 1520 Smartphones. Whatever happened to the classic pencil skirt? Golan has clearly tossed that trend out the window. The bell-shaped mini-skirt was broadcasting snaps of colored visuals, which looking like butterfly wings that were beating away.

Milan Fashion Pitch finalists Wowcracy made their mark, with their online fashion platform that enables you to purchase high quality fashion before it lands on the market.  They  pre-sold a new collection live from LFW, launching Milan based designer, Flavia La Rocca’s A/W14 collection on the opening day of LFW.  Flavia La Rocca’s collection is a combination of sustainable materials and exquisite design,  made available to buy through Wowcracy  before hitting the stores in Autumn.

And finally, the “Twitter Mirror” made a debut at LFW, with Matthew Williamson giving it some serious showtime. The “mirror” was set-up like a photo booth backstage for celebrities, models, make-up artists, and a whole lot more to snap their selfies. All could be spied upon Matthew Williamson’s Twitter feed and under the ever evolving  #OhMW.

Reported by Anisa Sojka

Lyst Loves Mary Katranzou

On the first day of London Fashion Week, Lyst announced a new partnership with top iconic British fashion designer, Mary Katrantzou. Lyst are exclusively retailing a selection of the brand’s limited edition Spring 2014 resort collection, these pieces are only available on Lyst.com in the USA.

Launching on Valentine’s Day at the start of LFW, the collection comprises of ten garments, including the iconic Lanta & Nevis dresses.  It is hugely exciting to see two innovative brands coming together, but also importantly marks Lyst’s first exclusive retail partnership (a sign of things to come).

This partnership comes shortly after Lyst announced an impressive $14 million round of investment and the launch of Mary Katrantzou’s own ecommerce site, back in November 2013. The collaboration is likely to give the designer a much further reach in the states and it is an exciting new proposition from the Lyst team.

Check out the cute Instagram video and spread the love #Lyst Loves Mary Katranzou.

Reported by Anisa Sojka

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  1. Why This Year Will Be Huge For Wearable Tech
    Shipments of smart wearable bands – currently a relatively small sector in the technology industry – are set to grow by mammoth proportions this year, according to independent analyst Canalys.
  2. Nokia designs ‘smart skirt’ for London Fashion Week
    Technology is in for fall, right? Nokia’s new skirt is made from 35 Nokia Lumina 1520 smartphones and changes with the model’s movements. It debuts at London Fashion Week, which kicked off Friday.
  3. The 10 Best Startup Websites
    When it comes to startups, there are hundreds, if not thousands, of new ones every year here are some that caught our eye.
  4. Marigay McKee Is the New Master of Saks Fifth Avenue
    When Marigay McKee needed to recharge between top gigs at Harrods and Saks Fifth Avenue, where she recently took over as president, she did something unusual: She climbed more than 17,000 feet, to Mount Everest’s base camp.

 

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  1. The World’s Top 10 Most Innovative Companies In Style                                                                                                                         From big data to sustainability, these companies are moving the fashion industry forward.
  2. A Mini-Skirt Controlled By Your iPhone: Wearable Tech Lights Up NYFW                                                                                         The future of fashion may be closer then we think, as CuteCircuit presented their wearable tech collection for fall 2014 at New York Fashion Week. The ready-to-wear collection defined innovation in the interactive fashion, as models on the runway controlled the clothing with their iPhones.
  3. London Fashion Week Arrives                                                                                                                                                        London Fashion Week has arrived – a five-day extravaganza known for producing some of the world’s most exciting and dynamic fashion talents.
  4. U.S. Tech Startups: An Endangered Species?                                                                                                                                          A steady decline in start-up rates within the technology sector, one that briefly reversed course with the dot-com boom in the late 90s, resumed at the turn of the century and is now plummeting faster than ever, according to a new study released Tuesday by the Kauffman Foundation, a research organization.

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  1. Inconspicuous Branded Consumption Is the New Business Buzzword in Retail
    The reports offers a selection of case examples that highlight a shift in how we are behaving as consumers, and what businesses are doing to meet our needs.
  2. Topshop engages VP technology to live-stream fashion show to Oxford Circus Shoppers
    Topshop is to live-stream a virtual reality (VR) experience of its London Fashion Week show taking place at the Tate Modern, giving fashion fans the chance to virtually view the proceedings from its landmark Oxford Circus store.
  3. Flying First Class with New Technology
    In an industry first, Virgin Atlantic staff for its Upper Class Wing would be wearing Google Glass and other wearable technology in a pilot program lasting six weeks.
  4. London Lights Lead The LVMH Prize Finalist
    London designers Simone Rocha, Meadham Kirchoff, Ostwald Helgason, Thomas Tait, Yang Li, J JS Lee and Marques’ Almeida are among the 30 semi-finalists for the inaugural LVMH Young Fashion Designer Prize.    

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  1. “Fashion Too Scared to Innovate with Tech” Says Ex Topshop Marketing Chief
    Justin Cooke says that despite fashion week campaigns, many brands are still taking too long to exploit social media, personalization and the power of data.
  2. Harbingers of Apps to Come, Here Are Four Google Glass for Fashion Hacks we Saw at Disrupt
    With an abnormally high population of Google Glass owners in one convention center andShopStyle’s API open to participants at the TechCrunch Disrupt Hackathon, it should come as no surprise that a number of hacks combined the two.
  3. London Amps Digital to Make Fashion Week More Public than Ever
    Fashion shows weren’t live-streamed five years ago, nor did designers reveal behind-the-scenes snapshots over Facebook, Twitter or Tumblr. Today, those are a matter of course…
  4. Vogue Shoots Editorial Solely for Instagram
    Vogue commissioned photographer Michael O’Neal to shoot three fashion stories on nothing but an iPhone.

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  1. London Fashion Week Arrives
    The five-day-long event is expected to boost the economy by £100million, as orders for the latest collections are made by international buyers, and the world’s fashion press spend money on the city’s hotels and flights to London.
  2. How Fashion Apps are Looking Forward on iPhone, iPad and Android
    As the latest London Fashion Week kicks off, fashionistas are spoiled for choice when it comes to smartphone and tablet apps.
  3. Tech Goes Glam as Apple and Samsung Partner with High Fashion to Promote their Devices
    Gadgets and fashion are colliding this month as both Apple and Samsung are collaborating with high-end fashion brands to promote their latest devices.
  4. Fashion Latest Muse? Instagram
    In recent months designers of every stripe and aesthetic persuasion have turned to Instagram for a glimpse into the lives and tastes of their fans

Burberry Prorsum's menswear show at Milan fashion week in January

Burberry brings its menswear home – to the London catwalk
The Guardian reports that Burberry brings their menswear back to London in June 2013 for the newest of fashion weeks, London Collections: Men.

E-Retailer Opens Physical Store Where Shoppers Can Try on Products
Bonobos bridges the gap between offline and online shopping with their guideshops that allow customers to try on the merchandise before buying it online. PSFK has more.

Pebble smartwatch is almost impossible to repair, says disheartening iFixit teardown
The lucky few that are getting their hands on the Pebble smartwatch might get disappointed knowing that it’s unrepairable. Read more on VentureBeat.

“Okay Glass, now try to do everything imaginable right out of the box”
Pando Daily discusses the challenges with Google Glass that have been trumped by the media hype surrounding the innovative frames.

Forrester: U.S. Online Retail Sales To Rise To $370BN By 2017 (10% CAGR) As Ecommerce Motors On With Help From Tablets & Phones
After beating many obstacles, U.S. e-commerce predicted to boost in the next four years. TechCrunch has the details.