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Decoded Fashion - Fashion Tech Daily - Prada Bespoke Soles

 

1. Facebook Buys Oculus, Virtual Reality Gaming Startup, For $2 Billion

“Mobile is the platform of today, and now we’re also getting ready for the platforms of tomorrow,” Zuckerberg said in a statement. “Oculus has the chance to create the most social platform ever, and change the way we work, play and communicate.”

2. Prada Creates Bespoke Shoe Service

Luxury brand Prada is offering a bespoke service at its London store for two days with their ‘Made to Order Décolleté’ collection.

3. Eres Partners With Net-a-Porter

Starting Friday, the Eres spring collection will be available for worldwide purchase via Net-a-Porter. The brand has entered into a partnership with the luxury e-tailer because “they cater to luxury customers, are a major player on the Internet, and the way they treat the brands is quite up to the level of Eres.”

4. Instagram Testing Facebook Places Integration To Replace Foursquare

Instagram is testing location tagging using Facebook Places rather than Foursquare, possibly “to determine whether Foursquare’s API actually lives up to its hype, or whether its value can be duplicated by a larger competitor.”

Decoded Fashion - Fashion Tech Daily - Zappos

 

1. Birchbox, Seller of Beauty Products, Steps Out From Web With a Store

Birchbox plan to extend their online presence to offline by opening their first brick-and-mortar store in SoHo, New York.

2. How Yoox became the Amazon of the Fashion World

With two million orders placed every year and net revenues up over 20 per cent from last year, Yoox has become one of the leading e-tailing sites in fashion. A glimpse into the company’s operations and history.

3. How Tech Startups are Taking the Fashion Runway by Storm

“Fashion is not your typical tech startup” – How fashion-tech is democratizing the fashion industry and making it more tailored to consumers’ needs than ever before.

4. Zappos Creates Personalized Shopping Experience For Instagram’s #OOTD Fans

Zappos are harnessing the potential of the approximately 23 million #OOTD-tagged images on Instagram with their ‘Next OOTD campaign.’

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  1. Fendi Partners With Google to Livestream Runway Show
    Fendi and Google have teamed up to create a new catwalk experience and are installing cameras on drones, powered by Parrot.
  2. What Happens When Data Geeks Run a Fashion Label?
    Business intelligence and data analytics are not words you usually hear uttered at a fashion label. But for Andrew Wolf and Gonçalo Reis, founders of Singapore-based fashion company Lift12, these terms are bread and butter.
  3. Photos Become Ads With New Technology
    A new technology starting to catch the attention of publishers, especially outside the United States, could further feed the debate over native advertising by turning any visual element on a web page, including editorial photographs and videos, into advertisements.
  4. U.S. Speed Skaters Struggle: Are High-Tech Suits to Blame?
    The U.S. speed skating team is desperately trying to make sense of its miserable performance during the first week of the Winter Olympics – and much of the speculation has turned to a new high-tech skin suit.

Lyst Loves Mary Katranzou

On the first day of London Fashion Week, Lyst announced a new partnership with top iconic British fashion designer, Mary Katrantzou. Lyst are exclusively retailing a selection of the brand’s limited edition Spring 2014 resort collection, these pieces are only available on Lyst.com in the USA.

Launching on Valentine’s Day at the start of LFW, the collection comprises of ten garments, including the iconic Lanta & Nevis dresses.  It is hugely exciting to see two innovative brands coming together, but also importantly marks Lyst’s first exclusive retail partnership (a sign of things to come).

This partnership comes shortly after Lyst announced an impressive $14 million round of investment and the launch of Mary Katrantzou’s own ecommerce site, back in November 2013. The collaboration is likely to give the designer a much further reach in the states and it is an exciting new proposition from the Lyst team.

Check out the cute Instagram video and spread the love #Lyst Loves Mary Katranzou.

Reported by Anisa Sojka

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  1. Instagram Makes Big Play at New York Fashion Week
    The social-media platform, which is owned by Facebook, has stepped up its involvement in the eight-day runway sprint with a handful of initiatives designed to encourage picture taking and posting.
  2. Shopgate Acquires MagCorp to Bolster M-Commerce Magento Integration
    Germany and Palo Alto-based m-commerce platform Shopgate has made its first acquisition: The Creathor Ventures and Northcap-backed company has acquired Magento developer MagCorp for an undisclosed fee.
  3. Mercedes-Benz Fashion Week New York Fall 2014
    New York Fashion Week is well underway and what we’ve seen on the runway’s so far has us crying out for more. See all the top NYFW coverage.
  4. Beats by Dre X Alexander Wang Collaboration
    One of the biggest names in fashion right now, AlexanderWang, has teamed up with Beats by Dre for an exclusive capsule collection of music accessories.

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  1. Tommy Hilfiger Calls Upon Local Instagrammers to Document Fashion Week Show
    For New York Fashion Week, fashion designer Tommy Hilfiger will be introducing the first ever runway show InstaMeet, a way for locals to meet up and hang out with fellow Instagrammers in their area.
  2. Guerlain Fuses Heritage with Current Campaigns on New Tumblr
    France’s Guerlain is aiming to increase its exposure among young consumers who may be unfamiliar with the LVMH-owned beauty brand’s heritage and products by creating a Tumblr account.
  3. Fitness Trackers are Useless Without Real-Time, Personalized Analysis
    No one has arms long enough to wear all of the activity-tracking wristbands currently on sale or awaiting release. These devices count your steps, measure your sleep and some even monitor your heart rate.

  4. Technology Industries Tries to Balance Fashion, Function in ‘Wearables’
    Gadget lovers are slipping on fitness bands that track movement and buckling on smartwatches that let them check phone messages.

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  1. PopSugar Acquires Shoppable Photo Startup PICT 
    Content and commerce company PopSugar has acquired PICT, a startup which makes technology that enables users to make photos “shoppable.”
  2. Brands Crowdsource Product Shoots via Instagram
    Retailers are rushing to crowdsource their product shots — harvesting a stream of photos from social platforms to help sell everything from West Elm couches to Coach handbags.
  3. Why Wearable Devices Will Never be as Disruptive as Smartphones
    Four key problems prevent wearable from reaching a mass market – but they still have some important applications, writes product strategy consultant Kevin McCullagh.
  4. Raf Simons Hosted Christian Dior Couture Show for Fashion Students
    Raf Simons treated several fashion students from throughout the world to a special treat on Monday.

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  1. Britain Becomes World’s Leading E-Commerce Exporter
    These are Britain’s top e-retailers to watch in 2014.
  2. Buyhandpicked Applies Mechanical Turk Model to Personal Shopping
    Enter buyhandpicked.com: a startup building a platform where online shoppers can submit detailed shopping requests, and — at the other end of the pipe — get humans to go a-hunting on their behalf.
  3. Keep.com Lets You Shop for Items on Instagram
    Instagram made photo filters famous, but ecommerce startup Keep is using a different kind of filter to build a business out of the the images that fashionable women share via their Instagram accounts.
  4. H&M Launching Recycled Denim Capsule
    Fast-fashion giant Hennes & Mauritz AB is set to launch the first products made from the fibers of used clothing collected through its garment recycling initiative, launched in February 2013. 

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  1. Trending Fashion Instgrams Can Now be Shopped
    E-commerce extension Keep, makes it easy to buy your favorite fashion items on the social network.
  2. Pebble Seeds Engineering Schools with $4K Free Smartwatches in a Bid to Drive Developer Interest
    Pebble revealed a new project aimed at education in which it will donate over 4,000 smartwatches to higher ed schools including Carnegie Mellon, MIT, Stanford, Virginia Tech and many more.
  3. New ‘Mani Diaries’ App for Nail Art Lovers Helps Nail Design go Digital
    Mani Diaries is a free iPhone application that allows you to track, manage, and share pictures and details about your manicures and pedicures.
  4. Victoria Beckham is the Most-Searched Fashion Designer of 2013
    In the U.S., fashion icon and designer Victoria Beckham took the crown as the most-searched fashion designer of 2013.

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  1. Instagram Introduces Private Messaging
    The popular photo-sharing app Instagram introduced on Thursday a messaging service that would let users send private photos and videos to their friends directly.
  2. Shopify Raises $100M to Drop the “E” and Become the Commerce Company that Spans On and Offline
    Ottawa-based Shopify has already raised a considerable amount of money, especially for a Canadian company, and its Series C round continues that theme: The e-commerce company has raised $100 million from existing investors, as well as new ones.
  3. Designing the Next Generation of Wearables, with Women in Mind
    A new class of wearables designed specifically for women won’t just look more fashionable, they’ll function differently, too.
  4. 3D Printed Lingerie at the Victoria’s Secret Fashion Show
    A shimmering, 3D-printed lingerie ensemble was revealed on the runway at the 2013 victoria’s secret fashion show, incorporating the industrial technology in a high-tech couture costume.
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