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Decoded Fashion - Fashion Tech Daily - Tablets are optimising in & out of store experience with retailers

 

1. Google Can Handle Data, But Can It Handle Actual Shoppers?

Google is set to open its first retail location in New York City. “While Google clearly has its own set of challenges with its retail endeavor it also has the bandwidth to turn these into an advantage—if that is, it is willing to swap its focus on customer data gathering to customer service.”

2. How Tablets Are Optimizing The In And Out Of Store Experience With Retailers

“Tablets are blending the best of digital and real worlds in retail, ensuring customers are satisfied in line with their evolving expectations.”

3. Mobile Commerce Startup Jello Labs Is Staffing Up With Fashion Insiders

The new fashion startup has allegedly hired Bergdorf Goodman’s social media director Tekstar Hodge and Kate Ciepluch, who served as Shopbop fashion director for 10 years.

4. LiveLux Retools Consumer, Sales Associate Bond Via Mobile Connectivity

“LiveLux is a business-to-business tool that vies to close the gap between premium in-store service and affluent consumers who enjoy the ease of personalized shopping but may be too busy to visit a bricks-and-mortar boutique in person.”

Paris Launch

After touching down for all of 8 hrs after SXSW, we hopped on the Eurostar to continue our European Meetup tour! First stop Paris, with the support of our local host Celine Lippi, Co-Founder of Fashion Capital Partners. With a full house at the newly opened Le Numa, it was time to discuss the ins and outs of the ever growing omni-channel.

Kicking off with an opening keynote from Google‘s Pauline Butor who told us an astonishing five billion queries regarding fashion and beauty are made through Google every month! She went on to demonstrate the vast amount of Google tools available to fashion brands, that can help them gather data and create content. Talking us through last years hugely successful Topshop Fashion Week campaign, which used live hangouts to create another layer of content and a live view of a model’s runway walk.

Next both iVentures Consulting and DemandWare discussed how to improve customer experience, with the connection between both physical and digital stores. iVentures Consulting gave us a preview of their eShopper Index, which brands came up top digitally? The top 5 included Zalando, Zappos, Amazon, NET-A-PORTER and Gap.

Fusalp, Vilebrequin & l’Exception debated best practices; rethinking retail with smart shopping experiences, digital windows and customer touchpoints, with a gentle reminder that at the heart of all these tech innovations still remains the physical product and of course the consumer!

The evening closed with 3 startup pitches; Shop’n’Brag, a mobile shopping app that seems to do just about everything, with augmented reality features and deal finders rolled into one; HappyBeacon, allowing retailers to interact directly with the consumer through push notifications and our final startup Bodi.me, joining the fight against returns by letting the consumer try on clothes virtually.

For all the photos from the evening, head over here and Paris, we cannot wait to return in June!

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  1. Smart Helmet Startup Wins Wearable Tech Award At The SXSW 2014
    The privately-owned Silicon Valley startup company Skully Helmets won the award for the Wearable Tech category at the 2014 SXSW Interactive.
  2. Carbon Wants To Kick That Smartwatch Off Your Wrist
    A new Kickstarter project also wants to be a contender, with the Carbon wearable solar charger.
  3. Google Is Making It Easier for Developers to Build Android Wearables
    With wristband fitness trackers, smartwatches and other tech wearables gaining massive traction, Google will be making it easier for developers to create these types of devices for its Android platform.
  4. 3M’s Magic Liquid Cannot Destroy Your iPhone
    The technology company 3M’s magic water, you can drop an unprotected iPhone and it will still work.

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  1. Facebook Follows Amazon and Google Into Drones With $60 Million Purchase
    Facebook is buying drone maker Titan Aerospace for $60 million.
  2. Gucci Focuses on Handbags with Sci-fi Social Video
    Italian atelier Gucci is putting the focus on its spring handbags with a new social video sporting a dark nightclub theme.
  3. China’s Luxury Boom Moves to the Web
    As the overall sector struggles amid a government crackdown on ostentatious spending and gift-giving, the urge to splurge online is growing strong.
  4. Basis Goes To Intel For Around $100M
    Intel has won the Basis auction, we’re hearing, at a price of around $100 million, according to one source. A second source pegs the deal at closer to $150 million.

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  1. WhatsApp: Facebook Acquires Messaging Service in $19bn Deal
    Massive purchase is Facebook’s largest ever and comes after Google reportedly made $1bn offer for the company last year.
  2. eBay brings virtual fitting room into living rooms with PhiSix buy
    E-commerce company eBay Inc. has purchased virtual fitting room creator PhiSix Fashion Labs, giving its clothing shoppers the option to try on clothes before buying.
  3. 4 Startup Tech Trends to Look for in 2014
    2014 is off to a great start, and these four tech trends look to be a major component in the direction of startup tech companies this year.
  4. Innovation: first Porter call
    Running IT for a company built on quality and innovation would be enough pressure to turn many a CIO away.

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  1. Marty McFly’s Self-Tying Laces a Reality of the Not-Too-Distant Future
    Nike shoe designer Tinker Hatfield has whipped up excitement with his revelation that trainers with self-tying laces, like those worn by Michael J. Fox in Back To The Future II, will be unveiled in 2015
  2. Israeli Start-Ups Make Online Shopping Easier
    Apps that bring together fashion and technology are the focus of a competitive pitch night on Google’s Tel Aviv campus.

  3. Cuff Blends Jewelry With a Wearable Alert System
    For some fashionistas wearables can be clunky and don’t aesthetically combine well with the other jewelry that women and men may have on their wrists such as bracelets, or a watch but Cuff is hoping to change this.
  4. Siemens Closes New $100M Fund For Innovation in Manufacturing Tech
    The venture arm of European engineering company Siemens, Siemens Venture Capital, has launched a new $100 million “Industry of the Future” fund for early-stage startups, the firm announced today.

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  1. Fendi Partners With Google to Livestream Runway Show
    Fendi and Google have teamed up to create a new catwalk experience and are installing cameras on drones, powered by Parrot.
  2. What Happens When Data Geeks Run a Fashion Label?
    Business intelligence and data analytics are not words you usually hear uttered at a fashion label. But for Andrew Wolf and Gonçalo Reis, founders of Singapore-based fashion company Lift12, these terms are bread and butter.
  3. Photos Become Ads With New Technology
    A new technology starting to catch the attention of publishers, especially outside the United States, could further feed the debate over native advertising by turning any visual element on a web page, including editorial photographs and videos, into advertisements.
  4. U.S. Speed Skaters Struggle: Are High-Tech Suits to Blame?
    The U.S. speed skating team is desperately trying to make sense of its miserable performance during the first week of the Winter Olympics – and much of the speculation has turned to a new high-tech skin suit.

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This year signifies change in NYFW, with designers leaving the Lincoln Center and choosing elsewhere to present their fashion shows it’s time for a rush of new trends.

Last Thursday, fashion designer Carrie Hammer showcased her new Spring 2014 Collection at LAUNCH NYC. It wasn’t just the anticipation to see the latest Carrie Hammer designs, but the pleasure of seeing these designs walking down the runway, worn by a leader, a powerful woman, a familiar face.

Role Models, Not Runways Models was the first fashion show to feature some of the most prominent ladies in the startup and tech fields. The Muse founder, Kathryn Minshew; MarieTV creator, Marie Forleo; Google’s Kristen Morrissey; Morpheus Media founder, Shenan Reed and Miss USA, Nana Meriwether were some of the faces who made this show a unique experience.

At around 7:20pm the lights were dimmed low and the audience was presented with a short, insightful introduction video to Carrie Hammer’s persona and brand name. Carrie Hammer Apparel, is a brand that represents professional women; a bespoke apparel line that’s easily customizable. As stated in the video, her collection was manufactured with the purpose of giving women confidence and making them feel smart and sexy. These outfits were constructed with strong career women in mind, and as the show started, it was clear that these designs, were in fact, created for the working environment.

The show was overall, a breath of fresh air. An influential move for the fashion industry which we hope, will not only be remembered but also praised for its impressive concept.

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  1. How Brands get Shoppers to Volunteer their Personal Data
    Customers are willing to share their data in exchange for transparency and better experiences.
  2. Wearable Tech: It’s Not a Device, it’s a System
    Building hardware for the wearables market is only the first challenge companies need to master.
  3. ThirdLove App Uses your iPhone Photos to Craft a Custom Bra
    The iPhone app focuses on one of the more intimate shopping experiences for a woman: buying a bra. After beta testing, the free app officially launched Thursday.

  4. Electronic News: Developments in Digital
    Google revealed in September that it planned to team with the Council of Fashion Designers of America on a program that lets users purchase from a Google+ Hangouts on Air app.

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  1. Zady Goes Very Much on the Beaten Path, with a Pop-Up at LaGuardia
    Zady is angling to boost its profile this gifting season by setting up camp in the beating heart of holiday foot traffic: the Delta terminal at LaGuardia Airport.
  2. Wanelo Takes the Search Out of Online Shopping
     Wanelo is doing more than feeding you products from your favorite brands and influencers: It’s democratizing e-commerce and empowering the consumer in the process.
  3. Fashion Forward Phone Bracelet Only Lets in Calls from VIP Contacts
    Designed specifically for women, MEMI is a sleek, silver bracelet intended to complement any wardrobe.
  4. Google Launches Helpouts: Live Video Chats with Experts 
    Search engine aims to use Google Hangout video service to offer paid help service in computing, health, fashion and fitness.
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