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Decoded Fashion - Fashion Tech Daily - Kenzo Digital Pop Up Paris

 

1. Tom Ford Launches E-Commerce

“From today, tomford.com will offer an accessories-driven selection of the designer’s goods including handbags, shoes, small leather goods, eyewear and jewellery, as well as the Tom Ford Beauty collection of cosmetics and fragrances.”

2. Google Glass Partners With Luxottica

Google Glass has entered a strategic partnership with the parent company of eyewear brands such as Rayban and Persol to “design, develop and distribute” Google Glass eyewear.

3. Kenzo Hosts A Digital Pop-Up In Paris To Benefit Marine Life

To support their #NoFishNoLife collection, luxury brand Kenzo are hosting a digital pop-up installation in Paris – “every time someone makes a purchase or posts an Instagram photo of the pop-up with the corresponding hashtag, a fish is added to the virtual aquarium.”

4. Steve Madden And Brian Atwood Make Some Fashionable Plans

After reporting over $340 million in net sales for 2013, Steve Madden has acquired shoe brand Brian Atwood.

Decoded Fashion - Fashion Tech Daily - Warby Parker

 

1. Visual Web Makes Luxury Brands See Digital In A Different Light

The rise of high-impact digital media has allowed luxury brands to create powerful visual stories.

2. Kenneth Cole Takes A Fresh Approach With New Innovative Campaign

Kenneth Cole has teamed up with digital agency Ready Set Rocket to launch the first fashion campaign that uses the Google Glass app.

3. The Most-Loved Tech CEOs in 2014

Glassdoor’s 50 highest rated CEOs in 2014 featured 14 CEOs from the tech industry, making it the most represented industry in the list.

4. Warby Parker’s New Store Delivers Your Glasses Via Pneumatic Tube

The retailer has solved an inventory problem by using an innovative point-of-sale system that delivers glasses directly from the stock room to the sales floor via pneumatic tubes.

Wearable Tech

1. Smartwatches and Google Glass in wearable technology showcase

Computing to be worn goes on show but is still in early stages, admit tech exhibitors.

2.The African Version of Amazon Will Emerge From Nigeria

Africa’s tech space, which has been defined and accelerated by the mobile phone, is undoubtedly growing as investors scramble toward the continent.

3.Poshmark Partners With The USPS To Create A Custom, Flat Rate Shipping Label

Poshmark, the mobile marketplace that lets women swap and sell items out of their own closets, is announcing a big partnership with the United States Postal Service

4. Is J Crew’s Sale To Uniqlo Off?

J CREW may be heading for an IPO, sources revealed today, as the sale of the company to Uniqlo owner Fast Retailing is looking less likely.

 

 

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  1. Fashion Firms Try Wearable Tech
    The popular designer is launching a line of metal jewelry that incorporates a fitness tracker from Fitbit Inc., a San Francisco-based technology company.
  2. How Wearable Tech Goes From Geek Fad to Mega-Trend
    Wearable tech continues to be one of the hottest trends in the technology world. At every big tech event, the number of wearable devices available to consumers – wristbands, watches, gloves, glasses, helmets and armbands – seems to grow at an exponential rate.
  3. Computers in Your Underwear: Where Wearable Tech Must Go to Succeed
    While it’s common to see Google Glass at events such as SXSW, wearable technology is still on the fringe for many.
  4. Mobile Shopping App Paytm Challenges E-Commerce Rivals In India
    India’s nearly 100 million smartphone users are beginning to shop online at a pace that the country’s biggest
    e-commerce companies.

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  1. Wearable Tech Startups Pitch Their Wares at SXSW 2014 Some of the hottest new ideas for wearable technologies.
  2. iPad DJ Launches Lightwave To Provide Wearable Today, a new startup called Lightwave is using wearable technology to provide analytics around live events for performers and artists.
  3. Paris is For Lovers or for Startups? Paris is known for many things, including fine art, fashion and food, but tech startups? Mais oui! Artistic, tech-savvy entrepreneurs, ready to subvert conventional business models and make big money.
  4. Nasty Gal Founder Plans Brick-and-Mortar Expansion This Year
    The fast-growing e-commerce site for vintage-inspired fashion, is gearing up for its first brick-and-mortar store.

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  1. 5 Wearables That Could Transform Our Lives
    Mention the term “wearables” and most people conjure up a fitness-tracking watch or some kind of futuristic fashion accessory.But wearables are much more than this.
  2. The Rise and Future of the New York Startup Ecosystem
    Like many who have been active in the New York startup ecosystem over the past decade, I am optimistic about its future. The last 10 years have seen an increasing number of startup successes in New York.
  3. ASAP54 Wants to Be Shazam for Fashion – But Better
    A familiar conundrum: flipping through photos of terribly good-looking people and their eclectic, seemingly effortless wardrobe, seeing a piece you think might actually suit you, and having no idea where to start looking for it.
  4. Meet Three Techies Shaking Up the New York City Digital World
    A familiar conundrum: flipping through photos of terribly good-looking people and their eclectic, seemingly effortless wardrobe, seeing a piece you think might actually suit you, and having no idea where to start looking for it.

 

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  1. Wearable Technology: Why We Should Look to Businesses to Show Us the Way
    Fred Armisen’s fumbling exploration of Google Glass on Saturday Night Live last May brilliantly satirized the challenges facing wearables.
  2. Coach Outflanking Vuitton in China With $400 Handbags
    Corina Su aspires to someday own a handbag or shoes from luxury brands like Louis Vuitton (MC) or Gucci. For now, Kate Spade, Michael Kors, or Coach will do.
  3. Eric Schmidt Encourages World Changing Tech Innovation By Giving Away $1 Million as Prize
    Technology can solve the most pressing problems of the world, or at least that’s what Google Executive Chairman Eric Schmidt believes.
  4. Smart Jewelry is Proving Wearable Tech Doesn’t Have to Be Hideous
    Ladies and fashion fans, the world of wearable tech is finally swinging your way.

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  1. Wearable Tech: Fashion That Looks Good and Reads Your Mind
    From Google Glass to health-tracking wristbands, it’s no secret wearable tech is on the rise. But just how far can technology enthusiasts and fashion designers see into the future?
  2. Pay Attention to These 8 Emerging Tech Hubs
    The world is well versed in the global innovation boom, but have you heard of what’s going on in Cyprus, Sweden or North Carolina?
  3. Poshmark’s Founder: Why Mobile Is Eating His Industry
    Manish Chandra, CEO of Poshmark, made a big bet on mobile when he launched his used-clothing e-commerce service.
  4. Nadella on Finding a ‘New Formula’ for Innovation at Microsoft
    One of the toughest tasks on new Microsoft CEO Satya Nadella’s to-do list is figuring out how to shake Microsoft out of its innovation trap.

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  1. Wearable Tech Fashion Show
    Fashion Week is over, but  Social Media Week is here!
  2. Startup Launches a Fashion-Friendly Google Glass Alternative
    Boston-based Laforge Optical has launched a crowdfunding campaign on Indiegogo for Icis, a line of “fashion-friendly” prescription eyewear that includes a display with a user’s smartphone notifications in their field of vision.
  3. British Fashion Struts its Stuff on the International Catwalk
    Barbara Wilson, fashion specialist at UK Trade & Investment (UKTI), has worked with the likes of Vivienne Westwood and Orla Kiely. She reveals her favorite designer from London Fashion Week and explains how UKTI can help UK designers sell their wares abroad.
  4. Google Launches Fund to Help Later-Stage Startups
    Google launched a new equity fund on Wednesday designed to help later-stage startups just as they reach their critical growth phase.

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  1. Inconspicuous Branded Consumption Is the New Business Buzzword in Retail
    The reports offers a selection of case examples that highlight a shift in how we are behaving as consumers, and what businesses are doing to meet our needs.
  2. Topshop engages VP technology to live-stream fashion show to Oxford Circus Shoppers
    Topshop is to live-stream a virtual reality (VR) experience of its London Fashion Week show taking place at the Tate Modern, giving fashion fans the chance to virtually view the proceedings from its landmark Oxford Circus store.
  3. Flying First Class with New Technology
    In an industry first, Virgin Atlantic staff for its Upper Class Wing would be wearing Google Glass and other wearable technology in a pilot program lasting six weeks.
  4. London Lights Lead The LVMH Prize Finalist
    London designers Simone Rocha, Meadham Kirchoff, Ostwald Helgason, Thomas Tait, Yang Li, J JS Lee and Marques’ Almeida are among the 30 semi-finalists for the inaugural LVMH Young Fashion Designer Prize.    
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