fashion tech

Decoded Fashion - Fashion Tech Daily - Warby Parker


1. Visual Web Makes Luxury Brands See Digital In A Different Light

The rise of high-impact digital media has allowed luxury brands to create powerful visual stories.

2. Kenneth Cole Takes A Fresh Approach With New Innovative Campaign

Kenneth Cole has teamed up with digital agency Ready Set Rocket to launch the first fashion campaign that uses the Google Glass app.

3. The Most-Loved Tech CEOs in 2014

Glassdoor’s 50 highest rated CEOs in 2014 featured 14 CEOs from the tech industry, making it the most represented industry in the list.

4. Warby Parker’s New Store Delivers Your Glasses Via Pneumatic Tube

The retailer has solved an inventory problem by using an innovative point-of-sale system that delivers glasses directly from the stock room to the sales floor via pneumatic tubes.

Apple Store Meetup

Screaming girls and Sherlock Holmes, what a way to open our Apple Store Meetup. If you arrived on time, you would’ve been met with an outpour of Benedict Cumberbatch fans, as we did a swift turn around to get ready for our event.

With a full house, it was time for us to reveal our 2014 Calendar and a special opportunity for founder Liz Bacelar to tell the story behind Decoded Fashion. We unveiled our plans for SXSW and the launch of the Fashion Hackathon and Summit for London this May. Not only that, but this year we have expanded our Meetup to create a global community to uncover the best tech in fashion. January saw us head to Toronto, whilst in March we will be in Dublin, Berlin and Singapore.

Up next fit solutions go to war and Metail- let battle commence!! With the CEO’s of both discussing different approaches to the problem of fit and how they are bringing return rates down. There is no doubt the tech is great but do customers use it? With the key issues across fit solutions being 3D representation, digitising clothes cheaply and size/shape of people against size/shape of clothing. It’s also about understanding consumer mindset and behaviour, do they need to learn to use a fit tool? And the bigger question to be asked to the retailers, do they prefer conversion sells vs reduced return? With both solutions collecting a huge database of “body shapes”, it’s clear that there is further potential in this data, yet to be put into practise. With Metail CEO Tom Adeyoola closing with “the past 5 years have been about putting infinite things on the internet, the next 5 will be about making choices”.

Diffusing the debate, CEO, Runar Reistrup introduces Depop, a mobile shopping app, that could be described as a little like Instagram with a buy button.  Yes, it is another social shopping app but what stands out is it’s network of influential sellers and it’s clever use of high profile social figures to help onboard users. It’s a great way for emerging designers to sell directly to the consumer, with Designer Katie Eary using Depop to sell her designs straight from the runway.

And finally, what a breath of fresh air when ShuffleHub’s two young founders took to the stage. With a dramatic intro and a book on the floor here is Shufflehub “taking away the work and bringing the feel good” to shopping. Taking us through the UX golden rules and introducing us to a humorous testing regime on hungover friends. “We get out friends drunk, and make them sleep over” just to prove it’s easy to use. Aiming for the purest and simplest browsing on the internet, one big button, easy shopping for when you don’t know what you want and also for when you do. We have a good feeling about these boys!

The podcast is now available for download on itunes.


The much anticipated National Retail Federation took place this week, introducing ways to improve the retail industry; some of these included the incorporation of social media and consumer feedback. Fashion designer, Rebecca Minkoff explained this during one of her presentations: “Right now, social media is key to building a community around a brand. Now I can post a picture of a bag on Instagram and get automatic feedback on what my customers like, love and are utterly obsessed with. User feedback is vital to growing a lifestyle brand.”

Not only was this year’s event bigger than ever, it was also filled with special announcements from the 500 exhibiting companies. Since Fashion-Tech is our thing, we thought we should go over some of the highlights…

Many companies have chosen 2014 as the year to launch their first fashion app. These include Guess Inc. which, has recently launched an app that offers its users a personalized shopping experience as well as customer service and promotions. New app developments include SAP, Starmount and Manthan; all of them dedicated to establish a more detailed target market and give consumers a unique and personalized shopping experience along with loyalty programs.

Macy’s also shared some news during NRF. The company is implementing a new technology which allows it to increase efficiency as well as inventory accuracy. This RFID technology also enables Macy’s to enhance customer experience and drive sales. The name of this technology – TrueVue Inventory Display Execution by Tyco Retail Solutions.


The biggest buzz was created by Microsoft as it announced its partnership with Vantiv, a payment processing vendor. This new merging will allow for easier payment collection via mobile, individual direct sales transactions, as well as improved customer experiences.

One of the most influential panels this year was moderated by CNBC Power Lunch co-anchor Sue Herrera, featuring fashion designer, Rebecca Minkoff, President of Nordstrom Inc., Blake Nordstrom, founder and CEO of Caruso Affiliated, Rick Caruso and founder of Sprinkles Cupcake, Candance Nelson. The theme of the panel was Re-imagining Main Street – How Brick and Mortar Retail Will Thrive in the 21st Century.

Many ideas and opinions were discussed throughout the panel but in the end, the verdict was unbiased.


In order to thrive as a retailer, whether it be an e-commerce platform or a brick-and-mortar store, the company must try to gain customer loyalty by offering consumers a unique shopping experience that is both interesting and customizable.


Marc  Jacobs for Louis Vuitton

  1. Marc Jacobs Says Goodbye to Louis Vuitton at Paris Fashion Week
    This year one of the most talented designers in fashion, says goodbye to the LVMH power house; with 16 years of spectacular success we can’t wait to see what he does next.
  2. Fashion Site Refinery29 Raises $20 Million
    Refinery29, one of the most prominent Web properties pursuing the “content + commerce” meme, has raised a $20 million C round funded by Stripes Group.
  3. Nomi Raises $10 Million, Accel-Led Round to Bring Online Marketing Data to Offline Businesses
    The startup says that it wants to give brick-and-mortar stores and other offline businesses the data they need to become as optimized as an e-commerce website.
  4. The 5 Best Fashion Apps and Sites to Help you Organize your Closet
    Ever since we saw Cher Horowitz’s amazing virtual closet, we’ve craved something similar. And it turns out, our dream of a high-tech closet is closer than we think.


  1. “Fashion Too Scared to Innovate with Tech” Says Ex Topshop Marketing Chief
    Justin Cooke says that despite fashion week campaigns, many brands are still taking too long to exploit social media, personalization and the power of data.
  2. Harbingers of Apps to Come, Here Are Four Google Glass for Fashion Hacks we Saw at Disrupt
    With an abnormally high population of Google Glass owners in one convention center andShopStyle’s API open to participants at the TechCrunch Disrupt Hackathon, it should come as no surprise that a number of hacks combined the two.
  3. London Amps Digital to Make Fashion Week More Public than Ever
    Fashion shows weren’t live-streamed five years ago, nor did designers reveal behind-the-scenes snapshots over Facebook, Twitter or Tumblr. Today, those are a matter of course…
  4. Vogue Shoots Editorial Solely for Instagram
    Vogue commissioned photographer Michael O’Neal to shoot three fashion stories on nothing but an iPhone.


  1. This Seasons’s 5 Fashion-Tech Trendsetters
    Tech City News rounded up some of London’s cutting-edge fashion tech startups to find out how they’ve sewn the worlds of fashion and tech together.
  2. ModCloth is Selling an Era They Missed Out On
    The perpetually girlish, improvisational aesthetic seems to be paying off for the company…
  3. How Wearable Computers Force Tech to Think Fashion
    Samsung, like many technology companies, has realized that it cannot sell a wearable computer if it doesn’t pay as much attention to the “wearable” as it does to the “computer.”
  4. eBay Goes Universal with its Fashion and Motors iOS Apps
    A universal app is a single mobile app that displays content optimized by a device.


Start-Up Luvocracy Solves The Pinterest Purchase Problem
The High Low reports that startup Luvocracy solves the problem with out of stock merchandise on Pinterest and incentivizes users with credits that are redeemable.

How Are Burberry Bags Like Caesar’s Palace? Both Use Small Data In A Big Way.
The 156-year-old luxury fashion brand uses small data to win big with its customers, from digital personalization to web-first fashion shows. Forbes has more.

David Yurman taps Instagram for spring lifestyle push
Jewelry designer David Yurman creates hashtag #DavidYurman to share and expand the lifestyle accompanying the brand by  inviting customers to share their own jewelry-styling. Read More on Luxury Daily.

E-Commerce Companies Bypass the Middlemen
Fashion tech startups keep costs down and profits high by selling online straight from the manufacturer. The New York Times has the details.



Eye on E-Commerce: Proenza Schouler
Fashionotes reports that Proenza Shouler relaunches its digital flagship store with an expanded e-commerce site.

Changes Planned for How Smaller Retailers Order Clothing
JOOR partners with IMG Fashion to expand the reach of the online marketplace that enables retailers to place electronic orders for fashion brands. The Wall Street Journal has the details. scoops up $8M from Vulcan Capital & others to further combine ‘big data’ & shopping
Are you wondering if your dream bag is ever going to get cheaper? sifts through data to find the best place and time to shop for 1.6 million products. Read more on VentureBeat.

French fashion company makes shirt that blocks electromagnetic waves from mobile phones
French brand Smuggler presents the result of a three-year process designing a suit that blocks electromagnetic waves from mobile phones, without being uncomfortable! The Raw Story has more.



Dressed to the Nines, Fashion Tech Turn Out for the Fashion 2.0 Awards
BetaBeat presents the highlights from Fashion 2.0, a gala awarding the most innovative fashion brands right now.

Fashion brands should swap ads for tech-driven customer engagement
Patrick Gardner, CEO of Perfect Fools, tells WIRED that luxury fashion brands are wasting money on traditional advertising strategies instead of turning to tech solutions that increase customer engagement.

Watch Out Wednesday: Shopbevel
Third Wave Fashion interviews Shopbevel’s CEO and Founder, Courtney McColgan, about how the world’s first crowdsourced jewelry design website helps independent designers get exposure.

Chirpify is the startup plugin that makes it easy for brands to sell directly from their social media streams. The High Low has more.




Google shows off a talking shoe
Google uses talking shoe to spur conversation with marketers and advertisers at SXSW. CNET has more.

Neiman Marcus Launches Fashion Contest on Pinterest
Neiman Marcus’s offers followers a chance to curate their own Art of Fashion board on Pinterest. The creator of the best board will be awarded with a $1,000 gift card to the luxury retailer, WWD reports.

Google Glass Already Banned In Seattle Dive Bar, But Why?
The first ban for using Google Glass before it enters the market comes from a Seattle Dive bar. iTech Post reports that the owner set the ban to protect customer privacy.

Warby Parker Founder Trades Retro Eyeglasses for Shaving Supplies
Jeff Raider, co-founder of Warby Parker, assembles a great team to enter another hipster-sphere of e-commerce: grooming. Read more on AdAge.

The Future of Fashion: Download File and Print
In the future, programmers might be referred to as fashion designers. Forbes discusses the high tech developments in fashion.


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