ecommerce

Decoded Fashion - Fashion Tech Daily - Tablets are optimising in & out of store experience with retailers

 

1. Google Can Handle Data, But Can It Handle Actual Shoppers?

Google is set to open its first retail location in New York City. “While Google clearly has its own set of challenges with its retail endeavor it also has the bandwidth to turn these into an advantage—if that is, it is willing to swap its focus on customer data gathering to customer service.”

2. How Tablets Are Optimizing The In And Out Of Store Experience With Retailers

“Tablets are blending the best of digital and real worlds in retail, ensuring customers are satisfied in line with their evolving expectations.”

3. Mobile Commerce Startup Jello Labs Is Staffing Up With Fashion Insiders

The new fashion startup has allegedly hired Bergdorf Goodman’s social media director Tekstar Hodge and Kate Ciepluch, who served as Shopbop fashion director for 10 years.

4. LiveLux Retools Consumer, Sales Associate Bond Via Mobile Connectivity

“LiveLux is a business-to-business tool that vies to close the gap between premium in-store service and affluent consumers who enjoy the ease of personalized shopping but may be too busy to visit a bricks-and-mortar boutique in person.”

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  1. Facebook Follows Amazon and Google Into Drones With $60 Million Purchase
    Facebook is buying drone maker Titan Aerospace for $60 million.
  2. Gucci Focuses on Handbags with Sci-fi Social Video
    Italian atelier Gucci is putting the focus on its spring handbags with a new social video sporting a dark nightclub theme.
  3. China’s Luxury Boom Moves to the Web
    As the overall sector struggles amid a government crackdown on ostentatious spending and gift-giving, the urge to splurge online is growing strong.
  4. Basis Goes To Intel For Around $100M
    Intel has won the Basis auction, we’re hearing, at a price of around $100 million, according to one source. A second source pegs the deal at closer to $150 million.

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  1. Can This Company Finally Get The Retail Fashion World Online?
    High-end fashion is one of the last holdouts against e-commerce. A virtual fitting room could change things–but the technical challenges are enormous.

  2. How Chicago’s Lending a Stronger Hand to Wearable Technology
    Think of Chicago tech firms, and the mind turns quickly to Groupon, GrubHub, Braintree and others birthed from Chicago’s tech incubators. Ask about Chicago wearable tech, and the list is more limited.

  3. Why the University Is the Ideal Startup Platform
    The entrepreneurial spirit at the university level is willing and eager: nearly 90 percent of young people believe that entrepreneurship education is important, according to the Young Entrepreneur Council.
  4. Samsung Gear Fit: The Most Promising Wrist Wearable to Date
    At Mobile World Congress 2014, Samsung didn’t just double-down on its investment in wrist wearables, it tripled-down, with the unveiling of the Gear 2, Gear 2 Neo and Gear Fit.

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  1. ShopSocially CEO: How Fashion Startups Must Harness Social Media
    Social media is a potential game changer for fashion startups, letting them stretch what is often a shoestring marketing budget to compete with much bigger brands for customer awareness and dollars.
  2.  Wearable Technology Set to Wow At Mobile World Congress
    Handi, portable, smartphone or simply a telephone. Whatever you want to call it, the Mobile World Congress in Barcelona promises to showcase the best of the best.
  3. InteraXon Making Waves With Brain-Sensing Headband
    Fashion-friendly headband device designed to help calm hyperactive minds and improve concentration.
  4. Five retail trends to watch in 2014
    More than 2,000 local retailers, developers and franchisees gathered at the Gaylord National last week to discuss the changing retail industry.

 

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  1. Marty McFly’s Self-Tying Laces a Reality of the Not-Too-Distant Future
    Nike shoe designer Tinker Hatfield has whipped up excitement with his revelation that trainers with self-tying laces, like those worn by Michael J. Fox in Back To The Future II, will be unveiled in 2015
  2. Israeli Start-Ups Make Online Shopping Easier
    Apps that bring together fashion and technology are the focus of a competitive pitch night on Google’s Tel Aviv campus.

  3. Cuff Blends Jewelry With a Wearable Alert System
    For some fashionistas wearables can be clunky and don’t aesthetically combine well with the other jewelry that women and men may have on their wrists such as bracelets, or a watch but Cuff is hoping to change this.
  4. Siemens Closes New $100M Fund For Innovation in Manufacturing Tech
    The venture arm of European engineering company Siemens, Siemens Venture Capital, has launched a new $100 million “Industry of the Future” fund for early-stage startups, the firm announced today.

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  1. Fendi Partners With Google to Livestream Runway Show
    Fendi and Google have teamed up to create a new catwalk experience and are installing cameras on drones, powered by Parrot.
  2. What Happens When Data Geeks Run a Fashion Label?
    Business intelligence and data analytics are not words you usually hear uttered at a fashion label. But for Andrew Wolf and Gonçalo Reis, founders of Singapore-based fashion company Lift12, these terms are bread and butter.
  3. Photos Become Ads With New Technology
    A new technology starting to catch the attention of publishers, especially outside the United States, could further feed the debate over native advertising by turning any visual element on a web page, including editorial photographs and videos, into advertisements.
  4. U.S. Speed Skaters Struggle: Are High-Tech Suits to Blame?
    The U.S. speed skating team is desperately trying to make sense of its miserable performance during the first week of the Winter Olympics – and much of the speculation has turned to a new high-tech skin suit.

Apple Store Meetup

Screaming girls and Sherlock Holmes, what a way to open our Apple Store Meetup. If you arrived on time, you would’ve been met with an outpour of Benedict Cumberbatch fans, as we did a swift turn around to get ready for our event.

With a full house, it was time for us to reveal our 2014 Calendar and a special opportunity for founder Liz Bacelar to tell the story behind Decoded Fashion. We unveiled our plans for SXSW and the launch of the Fashion Hackathon and Summit for London this May. Not only that, but this year we have expanded our Meetup to create a global community to uncover the best tech in fashion. January saw us head to Toronto, whilst in March we will be in Dublin, Berlin and Singapore.

Up next fit solutions go to war Fits.me and Metail- let battle commence!! With the CEO’s of both discussing different approaches to the problem of fit and how they are bringing return rates down. There is no doubt the tech is great but do customers use it? With the key issues across fit solutions being 3D representation, digitising clothes cheaply and size/shape of people against size/shape of clothing. It’s also about understanding consumer mindset and behaviour, do they need to learn to use a fit tool? And the bigger question to be asked to the retailers, do they prefer conversion sells vs reduced return? With both solutions collecting a huge database of “body shapes”, it’s clear that there is further potential in this data, yet to be put into practise. With Metail CEO Tom Adeyoola closing with “the past 5 years have been about putting infinite things on the internet, the next 5 will be about making choices”.

Diffusing the debate, CEO, Runar Reistrup introduces Depop, a mobile shopping app, that could be described as a little like Instagram with a buy button.  Yes, it is another social shopping app but what stands out is it’s network of influential sellers and it’s clever use of high profile social figures to help onboard users. It’s a great way for emerging designers to sell directly to the consumer, with Designer Katie Eary using Depop to sell her designs straight from the runway.

And finally, what a breath of fresh air when ShuffleHub’s two young founders took to the stage. With a dramatic intro and a book on the floor here is Shufflehub “taking away the work and bringing the feel good” to shopping. Taking us through the UX golden rules and introducing us to a humorous testing regime on hungover friends. “We get out friends drunk, and make them sleep over” just to prove it’s easy to use. Aiming for the purest and simplest browsing on the internet, one big button, easy shopping for when you don’t know what you want and also for when you do. We have a good feeling about these boys!

The podcast is now available for download on itunes.

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  1. eBay Said to Open Online Mall to Lure Fancy Brands
    In a rumored new marketplace dubbed “The Plaza,” brands don’t have to worry about selling their goods next to second-hand items.
  2. Men’s Fashion Club Jackthreads Makes Online Shopping Less Lonely
    Jackthreads, the members-only online shopping club is working on something brand new in the ecommerce space.
  3. The Met’s Costume Institute Renamed in Honor of Anna Wintour
    The famed Costume Institute at New York’s Metropolitan Museum of Art will now be known as the Anna Wintour Costume Center.
  4. Alexander Wang’s Brooklyn’s Fashion Week Show Launches a New Era
    Alexander Wang announced that he will be staging his Feb. 8 runway show at the Brooklyn Navy Yard this season, thus launching a new era in which the outer borough has major industry cred.

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  1. Bib + Tuck Has an App Now
    The startup is now pushing its product with the release of its first app, while sharpening its aesthetic perspective through a new rule, that users can only sell items from a list of approved brands.
  2. 6 Hot sites to find Sweet Shopping Deals
    It’s the time of year when you should be shopping for other people, but with all the shiny department store displays and sale signs, you can’t help but think of yourself.
  3. Fashion Retailer Heidi.com to Personalize Shopping in Flagship Store in NFC
    Swiss online fashion store Heidi.com is to use NFC to identify shoppers and drive personalized communications between the brand and its customers when it opens its first brick and mortar store in Neuchatel, Switzerland.
  4. Phoenix Incubator May Spark Creation of Arizona Fashion Hub
    Producing T-shirts bearing slogans such as “Chillionaire” and “Work Hard, Love Hard,” Scottsdale’s Michael Poulos hopes that his beach clothing line will inspire others to live their dreams.

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  1. Ecomm Newcomer Greats is Building a Brand on Sweet, Affordable Sneakers
    The latest addition to the genus Ecommerce Lowoverheadus is Greats, a men’s footwear brand that launched in August.
  2. Wearable Tech Won’t Take Off Until the Price Comes Down
    Google Glass, smart watches and fitness trackers appealing to plenty of Brits and Americans, but current costs are a barrier.
  3. Bloomingdale’s Balances Selfies with Beauty Tips in Instagram Contest
    Department store chain Bloomingdale’s is letting fans determine the best selfie shot from its #BloomieSelfie Instagram contest to increase participation and spread awareness of the campaign.
  4. Google Glass Accessory Store Comes Online
    Google has launched an accessory store for Google Glass which is available to existing Glass owners.