Depop

Apple Store Meetup

Screaming girls and Sherlock Holmes, what a way to open our Apple Store Meetup. If you arrived on time, you would’ve been met with an outpour of Benedict Cumberbatch fans, as we did a swift turn around to get ready for our event.

With a full house, it was time for us to reveal our 2014 Calendar and a special opportunity for founder Liz Bacelar to tell the story behind Decoded Fashion. We unveiled our plans for SXSW and the launch of the Fashion Hackathon and Summit for London this May. Not only that, but this year we have expanded our Meetup to create a global community to uncover the best tech in fashion. January saw us head to Toronto, whilst in March we will be in Dublin, Berlin and Singapore.

Up next fit solutions go to war Fits.me and Metail- let battle commence!! With the CEO’s of both discussing different approaches to the problem of fit and how they are bringing return rates down. There is no doubt the tech is great but do customers use it? With the key issues across fit solutions being 3D representation, digitising clothes cheaply and size/shape of people against size/shape of clothing. It’s also about understanding consumer mindset and behaviour, do they need to learn to use a fit tool? And the bigger question to be asked to the retailers, do they prefer conversion sells vs reduced return? With both solutions collecting a huge database of “body shapes”, it’s clear that there is further potential in this data, yet to be put into practise. With Metail CEO Tom Adeyoola closing with “the past 5 years have been about putting infinite things on the internet, the next 5 will be about making choices”.

Diffusing the debate, CEO, Runar Reistrup introduces Depop, a mobile shopping app, that could be described as a little like Instagram with a buy button.  Yes, it is another social shopping app but what stands out is it’s network of influential sellers and it’s clever use of high profile social figures to help onboard users. It’s a great way for emerging designers to sell directly to the consumer, with Designer Katie Eary using Depop to sell her designs straight from the runway.

And finally, what a breath of fresh air when ShuffleHub’s two young founders took to the stage. With a dramatic intro and a book on the floor here is Shufflehub “taking away the work and bringing the feel good” to shopping. Taking us through the UX golden rules and introducing us to a humorous testing regime on hungover friends. “We get out friends drunk, and make them sleep over” just to prove it’s easy to use. Aiming for the purest and simplest browsing on the internet, one big button, easy shopping for when you don’t know what you want and also for when you do. We have a good feeling about these boys!

The podcast is now available for download on itunes.

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  1. Kate Moss Joins the Vogue Team
    Kate Moss is to become a British Vogue magazine contributing fashion editor, with her first story due to feature in a forthcoming spring issue.
  2. Social Shopping App Depop Bags $1M Seed from Fashion-Focused Investors
    Depop, which was founded in 2011 but launched officially in April this year, has just closed a $1 million seed round, from several fashion industry-focused investors.
  3. ShoeDazzle Brings Back its Subscription Model
    Subscriptions are back at ShoeDazzle, the fast fashion women’s etailer that made the model famous, only to depart from it amidst a near-fatal CEO transition in late 2012.
  4. Adidas Announces Smart Watch for Runners
    Adidas announced on Wednesday it will be the latest company getting into the tech wearables space with a smart watch aimed at runners.

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  1. Larger Than Life Inflatable Space Suit Houses Fashion Show
    The installation called Mother Earth Sister Moon, is a replica of the space suit worn by the first woman in space and it is showcasing fashion garments.
  2. Depop is Another Flea Market For iOS but Also Has Sights Firmly Set on Etsy
    This mobile app is very similar to other mobile e-commerce apps; take a picture and sell the item online. Find out why Depop is different.
  3. A Touchscreen You Can Pinch, Poke and Stretch
    Dhairya Dand and Rob Hemsly have created a new form of touchscreen with which a person can interact differently.
  4. Urban Outfitters Launches Vegan Fast Fashion Line
    The popular store is now involved in selling sustainable fashion. The brand, called Della aims to bring responsible fashion to the forefront of the retail market.