Decoded Fashion - Fashion Tech Daily


1. Mulberry CEO Resigns

Bruno Guillon steps down as CEO of luxury brand Mulberry.

2.Chinese Internet: Mobile Wars

“China’s internet conglomerates are the largest private companies in the country by market capitalisation.” Inefficiencies in the Chinese state sector and the arrival of the mobile internet have created opportunities for internet and tech companies.

3.PayPal’s CTO On The Bumpy Road To A Comeback

James Barrese, CTO of PayPal, speaks about his decision to use disruptive technology.

4. WiFi-Enabled Onesie Is A Walking Music Library

The so-called BB.Suit features built-in WiFi, GPS, Bluetooth and NFC.


  1. Facebook Follows Amazon and Google Into Drones With $60 Million Purchase
    Facebook is buying drone maker Titan Aerospace for $60 million.
  2. Gucci Focuses on Handbags with Sci-fi Social Video
    Italian atelier Gucci is putting the focus on its spring handbags with a new social video sporting a dark nightclub theme.
  3. China’s Luxury Boom Moves to the Web
    As the overall sector struggles amid a government crackdown on ostentatious spending and gift-giving, the urge to splurge online is growing strong.
  4. Basis Goes To Intel For Around $100M
    Intel has won the Basis auction, we’re hearing, at a price of around $100 million, according to one source. A second source pegs the deal at closer to $150 million.

Barneys New York And Disney Electric Holiday Window Unveiling Hosted By Sarah Jessica Parker, Bob Iger, And Mark Lee - Inside

  1. Barneys New York Spreads Holiday Cheer Via Instagram
    Rather than putting on a spectacle in front of the department store, Barneys New York has chosen to utilize the power of social media this season and debut their holiday window displays on Instagram for all to see.
  2. Shangpin Evolves Model in China
    China’s online shopping mall,, has evolved its business model to include digital versions of shops-in-shop called “e-flagships.”
  3. Fashion Trucks: The Next Big Thing?
    Mobile boutiques known as fashion trucks, much like the food trucks found around town, are bringing an eclectic mix of clothing, shoes and accessories to sites in West Houston and throughout the city.
  4. L’Oreal, Uniqlo Kiosks are Changing the Look of Subway Shopping
    On a recent weekday, commuters paused during their daily slog to peer at a sleek new structure standing amid the usual grit and grime of the Bryant Park subway station


  1. Apple to Expand into Luxury Fashion and Accessories, Experts Predict
    Watch out, high-end fashion brands: It’s only a matter of time before Apple, maker of couture computers and consumer electronics, encroaches on your turf, bringing its minimalist aesthetic to the world of luxury apparel and accessories.
  2. Online Fashion Retailer ASOS Launches Chinese Website is eighth country-specific website for e-tailer, which operates in 237 countries and has seen soaring sales.

  3. Gap Changes the Shopping Game
    Gap Inc. has come up with a solution to have a consumer shop both on line and in-store.
  4. Marketplace App Carousell Raises $800K Seed Round Led by Rakuten
    Carousell, a Singapore-based consumer-to-consumer marketplace app for iOS and Android, has raised a $1 million SGD (about $800,000 USD) seed round led by Rakuten.


  1. Victoria’s Secret, Swarovski and Shapeways
    Swarovski and Victoria’s Secret will showcase a high-tech costume designed by architect Bradley Rothenberg from 3-D printing company Shapeways.
  2. After Tackling Tablet Magazine Publishing, Flipboard Launches Catalogs
    Flipboard recently gave readers the ability to curate their own magazines. Now the company is embracing e-commerce by enabling people to create catalogs.
  3. Trendabl Adds E-Commerce to its Social Fashion Platform
    A year and a half after launch, Trendabl — the Instagram-like social platform strictly for fashion photos — has introduced e-commerce to its offerings.
  4. China’s One Day Shopping Spree Sets Records in Online Sales
    On Monday, China’s biggest online shopping company processed more than $5.75 billion in its online payments system — a record for a single day anywhere in the world.


  1. For Shoppers, Next Level of Instant Gratification
    MasterCard plans to announce a partnership with Condé Nast that will allow digital readers to instantly buy items described in an article or showcased in an advertisement by tapping a shopping cart icon on the page.
  2. Kate Moss Could Front Topshop Move into China
    Supermodel rejoins brand as owner Sir Philip Green says fashion chain could potentially open first shops in six weeks.
  3. Macy’s Hits Pause on Chinese Online Expansion Plans
    Retailers puts online-expansion effort on hold amid economic slowdown.
  4. Swirl, A Beacon-Fueled Marketing System, Raises $8M so Retailers Can Track Shoppers
    With the goal of closing the gap between retailers and shoppers, Swirl, is rolling out a system of in-store beacons to notify consumers of specific deals according to where they stand in the store.


  1. Gilt Launches First Brick-and-Mortar Retail Store
    Gilt, the online store, will be opening its first brick-and-mortar store in Kentucky which will feature high-end designer items at a 90% off retail price.
  2. Grasping for a Vine: Video for Instagram Will be Sole Reveal at Facebook Event Thursday
    As it was announced later this week, Instagram will be adding a video feature to their app, which will be revealed on Thursday via a Facebook event.
  3. Tencent Leads $150M Investment in Fab, Hinting at Upcoming China Launch and WeChat Monetization
    Thanks to Tencent, a Chinese company, Fab is now valued at more than $1 billion since announcing Tencent’s Series D investment of over $150 million.
  4. RetailMeNot Files for IPO, Shows Coupons Really Are Sexy
    The world’s largest digital coupon marketplace filed for a proposed initial public offering with the maximun aggregate offering price of $230 million.


High-End Fashion Startup Material Wrld Makes Its Official Debut
Tech Crunch reports that P2P-platform Material Wrld makes its public debut today with a range of new features, including real-time notifications.

Dior parades exclusive colors via one-day Twitter activation
The French Fashion House Christian Dior hints at a new make-up line by posting exclusive brand colors accompanied by outfits and jewelry on Twitter in yesterday’s #IconicColors campaign. Luxury Daily has the details.

Polyester Is Back With a Vengeance
“Techno Fabrics,” “technogrids,” and everything techno are euphemisms used by designers like Alexander Wang and Akris to distract you from their increased use of synthetic materials, such as polyester. Read more on The Wall Street Journal.

Augmented Reality, Intelligent Mapping: Fashion And Tech Collide In China
The China International Clothing and Accessories Fair (CHIC) showcased how augmented reality can be used in retail to boost brand images, engage customers, and drive in-store sales. Jing Daily has more.



China’s and the CFDA Team Up to Bring American Designers to China
The CFDA signed its first Chinese partnership with online retailer to help expand the reach of American designers onto the emerging Chinese market. FashInvest has the details.

Using Tech to Provide Shoppers with Better In-Store Experience
PSFK partners with iQ by Intel to showcase the latest tech trends in retail and how they are benefitting customer’s retail experience.

With 6M Users, Hot Social Ecommerce Startup Wanelo Is Seeing 8M Products Saved Every Day
TechCrunch interviews founder of Wanelo about successes and problems with mobile and social commerce and where it’s heading.

Source4Style: The Ultimate Global Online Textile Trade Resource
Leave the hassle and expenses of physical tradeshows for a digital and more affordable digital tradeshow, The High Low explains how startup Source4Style is changing the fashion industry.





Watch the First Installment of Wes Anderson and Roman Coppola’s Prada Candy Series
The Prada short film promoting their fragrances keeps making headlines and you can now see the first part on Fashionista.

The Future Of Fitting Rooms Is All Virtual — & It’s Kind Of Weird
There’s too much time wasted in dressing rooms, that’s why Taiwanese company Visimile has developed Nuevo, a virtual try-on program that superimposes outfits onto your body in real-time. Refinery29 has more.

How Can Amazon Actually Help the Brands It Hopes to Court?
Will Amazon win over luxury fashion labels by providing them with a broader distribution outlet or will they hurt brands by not staying true to the many different brand images? Follow the discussion on The High Low.

Dior Plans Encore Haute Couture Show in Shanghai
For the first time since Raf Simons took over as Creative Director of the French Fashion House, Dior is bringing a repeat of its Spring 2013 Haute Couture to Shanghai on March 30. Business of Fashion has the details.

Cartier tailors catalog strategy for digital audience
Luxury Daily reports that Cartier taps into digital by releasing its latest catalog in email format.