Beacon Technology

Decoded Fashion - Fashion Tech Daily - Kenzo Digital Pop Up Paris

 

1. Tom Ford Launches E-Commerce

“From today, tomford.com will offer an accessories-driven selection of the designer’s goods including handbags, shoes, small leather goods, eyewear and jewellery, as well as the Tom Ford Beauty collection of cosmetics and fragrances.”

2. Google Glass Partners With Luxottica

Google Glass has entered a strategic partnership with the parent company of eyewear brands such as Rayban and Persol to “design, develop and distribute” Google Glass eyewear.

3. Kenzo Hosts A Digital Pop-Up In Paris To Benefit Marine Life

To support their #NoFishNoLife collection, luxury brand Kenzo are hosting a digital pop-up installation in Paris – “every time someone makes a purchase or posts an Instagram photo of the pop-up with the corresponding hashtag, a fish is added to the virtual aquarium.”

4. Steve Madden And Brian Atwood Make Some Fashionable Plans

After reporting over $340 million in net sales for 2013, Steve Madden has acquired shoe brand Brian Atwood.

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  1. How Beacon Technology Could Change the Way We Shop
    With more retailers taking an omnichannel approach to shopping, the line is blurring between online and offline.
  2. Looking Back at SXSW: Wearables, Privacy and Avoiding Bandwagons
    Recaps the highlights of this year’s SXSW Interactive conference and identifies key takeaways for the fashion industry.
  3. Why Fashion is Key in the Wearable-Tech Craze
    Wearable technology will be the next “it girl” in the fashion world.
  4. Jimmy Choo Owner Labelux Said to Hold Early Talks for Unit’s IPO
    The company that holds brands including Bally, has had preliminary meetings with bankers about the possible sale of a stake in the luxury shoemaker via an initial public offering, a person familiar with the matter said.