augmented reality

Decode Fashion Wearable Technology Show Kiroco

Last week we headed down to the Wearable Technology Show in London’s Olympia, where a multitude of new wearables were exhibiting, from UV activity monitors to responsive running jackets. Most of the gadgets that were on show, were versatile in terms of the applications they could be used for and the industries they could be used in. With some seeming to serve a recreational purpose, others had functionalities that could also be applied in retailing, healthcare and even military contexts. Here’s our top picks:

  1. Intelligent Headset, the world’s first 3D audio headset, made its debut along with it’s own Zombie game that requires players to ‘listen’ rather than ‘look out.’  This also has great applications for the educational sector and atmospheric marketing.
  2. ViewAR showcased apps that allow customers to navigate through virtual environments by means of gesture control – beyond gaming, this has some very interesting implications for retailing and branding.
  3. SnapWatch showcased their fun concept – a rigid steel band featuring a display that can snap around the wrist thanks to the flexible nature of its display. The modern comeback of the eighties Slap Bracelet!
  4. A piece of wearable tech that might serve to motivate sports enthusiasts to improve their running times is the Glofaster running jacket – it syncs with the wearer’s mobile phone and lights up as long as they are running above their minimal speed.
  5. A showcased product that is already on the market is the emotional jewellery by the British brand Kiroco Touch. Content in the form of images, videos or text can be stored on bracelets or necklaces and then unlocked when the jewellery gets into contact with a mobile phone. This won the award for ‘Best Innovation.’


Reported By Anna Abrell


  1. How the Fashion Industry is Giving Tech a Hand
    For the fashion-conscious, wearable gadgets are currently not wearable. But at CES 2014, fashion moguls and global tech authorities are finally chatting about how to fix that problem.
  2. Are Fashion Designers Finally Getting Serious About Wearable Devices?
    The wearable device market  is one of the fastest-growing categories in consumer electronics, estimated to be worth somewhere between $30 billion and $50 billion in the next two to four years, according to an aggressive forecast.
  3. Virtual Reality Ready to Remake Shopping in Stores
    Give it a few more years, industry experts say, and the once ho-hum trip to the average store will be radically different.
  4. Nomi Continues Build-Out of In-Store Tracking Tools
    Of the current class of hot “omni-channel” startups, Nomi has managed to gather a lot of venture funding and press attention.


High-End Fashion Startup Material Wrld Makes Its Official Debut
Tech Crunch reports that P2P-platform Material Wrld makes its public debut today with a range of new features, including real-time notifications.

Dior parades exclusive colors via one-day Twitter activation
The French Fashion House Christian Dior hints at a new make-up line by posting exclusive brand colors accompanied by outfits and jewelry on Twitter in yesterday’s #IconicColors campaign. Luxury Daily has the details.

Polyester Is Back With a Vengeance
“Techno Fabrics,” “technogrids,” and everything techno are euphemisms used by designers like Alexander Wang and Akris to distract you from their increased use of synthetic materials, such as polyester. Read more on The Wall Street Journal.

Augmented Reality, Intelligent Mapping: Fashion And Tech Collide In China
The China International Clothing and Accessories Fair (CHIC) showcased how augmented reality can be used in retail to boost brand images, engage customers, and drive in-store sales. Jing Daily has more.



Fashion Tech’s Breakout Year: Google Glass, Zozocolle & More
From Burberry’s tech-savvy flagship to KCD’s digital runway shows for Pierre Balmain to Google Glass and DVF’s short film, the Daily Beast recaps the best new products in fashion and tech.

Retailers Try to Adapt to Device-Hopping Shoppers
Consumers are more frequently using multiple devices to shop, but it’s technically difficult to track consumers as they hop from phone to computer to tablet and back again. The New York Times highlights retailers who are figuring out how to sync the experience.

Christmas Day App Downloads Hit 328 Million, Setting New Record
Consumers activated 17.4 million devices on Christmas Day this year, shattering last year’s record of 6.8 million device activations. Meanwhile, the number of app downloads on Christmas Day hit 328 million, [compared] to 242 million app downloads for Christmas Day 2011. Read more facts on mobile crushing records at Mashable.

Fashion: Luxury’s New Look
After two decades of seeing luxury as a monolithic and highly profitable sector, investors are beginning to realise that they need to start taking a brand-by-brand approach. Financial Times notes the changing terminology in the luxury industry.

Most Anticipated Tech Products for 2013
We are psyched for #7 for our fashion tech and retailer friends, but we also want #9 since it seems to be the best way to get from fashion show to tech demo to networking drinks. Thanks, Digital Crave, for this top 10 list.