1. Facebook Follows Amazon and Google Into Drones With $60 Million Purchase
    Facebook is buying drone maker Titan Aerospace for $60 million.
  2. Gucci Focuses on Handbags with Sci-fi Social Video
    Italian atelier Gucci is putting the focus on its spring handbags with a new social video sporting a dark nightclub theme.
  3. China’s Luxury Boom Moves to the Web
    As the overall sector struggles amid a government crackdown on ostentatious spending and gift-giving, the urge to splurge online is growing strong.
  4. Basis Goes To Intel For Around $100M
    Intel has won the Basis auction, we’re hearing, at a price of around $100 million, according to one source. A second source pegs the deal at closer to $150 million.

Apple Store Meetup

Screaming girls and Sherlock Holmes, what a way to open our Apple Store Meetup. If you arrived on time, you would’ve been met with an outpour of Benedict Cumberbatch fans, as we did a swift turn around to get ready for our event.

With a full house, it was time for us to reveal our 2014 Calendar and a special opportunity for founder Liz Bacelar to tell the story behind Decoded Fashion. We unveiled our plans for SXSW and the launch of the Fashion Hackathon and Summit for London this May. Not only that, but this year we have expanded our Meetup to create a global community to uncover the best tech in fashion. January saw us head to Toronto, whilst in March we will be in Dublin, Berlin and Singapore.

Up next fit solutions go to war and Metail- let battle commence!! With the CEO’s of both discussing different approaches to the problem of fit and how they are bringing return rates down. There is no doubt the tech is great but do customers use it? With the key issues across fit solutions being 3D representation, digitising clothes cheaply and size/shape of people against size/shape of clothing. It’s also about understanding consumer mindset and behaviour, do they need to learn to use a fit tool? And the bigger question to be asked to the retailers, do they prefer conversion sells vs reduced return? With both solutions collecting a huge database of “body shapes”, it’s clear that there is further potential in this data, yet to be put into practise. With Metail CEO Tom Adeyoola closing with “the past 5 years have been about putting infinite things on the internet, the next 5 will be about making choices”.

Diffusing the debate, CEO, Runar Reistrup introduces Depop, a mobile shopping app, that could be described as a little like Instagram with a buy button.  Yes, it is another social shopping app but what stands out is it’s network of influential sellers and it’s clever use of high profile social figures to help onboard users. It’s a great way for emerging designers to sell directly to the consumer, with Designer Katie Eary using Depop to sell her designs straight from the runway.

And finally, what a breath of fresh air when ShuffleHub’s two young founders took to the stage. With a dramatic intro and a book on the floor here is Shufflehub “taking away the work and bringing the feel good” to shopping. Taking us through the UX golden rules and introducing us to a humorous testing regime on hungover friends. “We get out friends drunk, and make them sleep over” just to prove it’s easy to use. Aiming for the purest and simplest browsing on the internet, one big button, easy shopping for when you don’t know what you want and also for when you do. We have a good feeling about these boys!

The podcast is now available for download on itunes.


  1. Poshmark Lets Women Sell Their Clothes for Cash
    Ashton Kutcher and Rachel Zoe are both investors in Poshmark, a website and app that offers women a new way to sell their used clothing. Essentially, they can use Poshmark to turn their unwanted clothes into cash.
  2. New CEO Moves at Hermès
    Patrick Thomas has retired from his role as Hermès CEO. Axel Dumas, who was previously co-CEO, has assumed his responsibilities.
  3. iWatch+iOS 8: Apple Sets Out to Redefine Mobile Health, Fitness Tracking
    Apple has its sights set on another industry ripe for reinvention: the mobile healthcare and fitness world.
  4. Clothing Basics Double as Non-Invasive Health Monitors
    Mobile carrier NTT DoCoMo and material manufacturer Toray are working on a line of clothes that can read your vitals and connect them to your mobile…


  1. Apple Plants Seeds for the Next Big Thing
    Trumpeting its successes in the 30 years since the advent of the Macintosh computer, Apple last week urged customers to “imagine what we can do in the next 30 years”.
  2. Rocket Internet Fashion E-Commerce Startups, LaModa & Dafiti, Get $25M from World Bank Group’s IFC
    Rocket Internet has secured new funding for two of its fashion-focused ecommerce startups.
  3. Mobile Ads Let Shoppers Complete Simple Tasks for Retail Rewards
    Adtile is taking mobile ads to a new level, providing smartphone users with perks and offers depending on their specific location.
  4. Emma Watson Turns Editor for Wonderland Magazine
    British actress Emma Watson has made her journalistic debut by guest editing a forthcoming issue of quarterly title Wonderland.

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

  1. Can Apple’s Angela Ahrendts Spark a Retail Revolution?
    When the Burberry CEO Takes over as Apple’s retail chief this spring, she’ll arrive with a sterling track record and an open, collaborative spirit that’s sure to shake things up in the executive ranks.
  2. Intel Partners with the Fashion Industry to Make Beautiful Wearables
    Intel has just announced that in the coming year, it’s partnering with fashion industry leaders like Barneys, The Council of Fashion Designers of America (the CFDA), and global fashion retailer Opening Ceremony to develop smart wristwear.
  3. CES 2014: What the Expect from Consumer Electronics in Las Vegas
    From 3D printing to curved TVs with smart wearables and Steam Machines in between.
  4. Connected Underwear Will Turn You On
    Connected sex toy company OhMiBod announced at the 2014 International CES show in Las Vegas on Monday panties that can be controlled by a partner…


  1. On Cyber Monday, Pinterest More than Tripled the Revenue Sent to Online Retailers
    As Pinterest opens its doors to advertisers, retailers have been carefully monitoring the service’s ability to drive traffic to their sites, and more importantly, increase conversions that impact their bottom lines.
  2. DailyLook Doubles Down on E-Commerce Technology with a New Shoppable Tearsheet Creator
    Earlier this year, DailyLook unveiled several new features aimed at making its catalog of more than 3,000 fashion looks – or outfits – fully shoppable.
  3. Startup Pushes Newsstand Publication Samples to iOS Devices Through Apple’s iBeacons
    Publishers can now promote their magazine apps for iOS by making them available to view for free at specific locations, thanks to a new use for Apple’s wireless iBeacon technology .
  4. The Ugly Sweater Goes Digital
    Just in time for the holiday season, Digital Dudz releases an ugly Christmas sweater … designed by a real life NASA rocket scientist.


  1. Zappos Enlists André Leon Talley to Up its Fashion Cred
    Great news for Zappos shoppers: Your online destination just got a little more fashionable, thanks to André Leon Talley.
  2. Apple Buys Topsy for Price Reportedly North of $200M
    Apple has purchased social analytics firm Topsy, which focuses on parsing data from Twitter.
  3. Is Tech Fashion’s Best Friend?
    Fashion and technology are truly fused together. And, as i-D magazine’s latest video can attest, it is a mutually beneficial relationship.
  4. Swarm Mobile gets $3.5M  to Track Shoppers in Physical Stores
    Swarm Mobile believes that brick and mortar retailers lack insights about how consumers are moving through physical stores.


  1. Apple to Expand into Luxury Fashion and Accessories, Experts Predict
    Watch out, high-end fashion brands: It’s only a matter of time before Apple, maker of couture computers and consumer electronics, encroaches on your turf, bringing its minimalist aesthetic to the world of luxury apparel and accessories.
  2. Online Fashion Retailer ASOS Launches Chinese Website is eighth country-specific website for e-tailer, which operates in 237 countries and has seen soaring sales.

  3. Gap Changes the Shopping Game
    Gap Inc. has come up with a solution to have a consumer shop both on line and in-store.
  4. Marketplace App Carousell Raises $800K Seed Round Led by Rakuten
    Carousell, a Singapore-based consumer-to-consumer marketplace app for iOS and Android, has raised a $1 million SGD (about $800,000 USD) seed round led by Rakuten.


  1. eBay, CFDA Collaborate on Holiday Collective
    EBay is getting creative with the second edition of its Holiday Collective…
  2. AbbeyPost, an Etsy for Plus-Size Clothing, Has its Eye on Democratizing Fashion
    AbbeyPost, which launched in January, is an online marketplace for plus size clothing from designers and independent boutiques.
  3. E-Commerce Platform Empowers African Artisans
    Soko, is an online marketplace that harnesses mobile technology to give otherwise unconnected African artisans.
  4. Tweet for a Cause
    The newest form of fashion technology is none other than, the Tweeting Bra.


  1. Jeremy Scott Takes on Moschino
    The American designer will present his first collection for the 30-year-old Italian house during Milan Fashion Week in February next year.
  2. Why is Apple Hiring Luxury Fashion Execs?
    Apple is hiring luxury fashion executives in part because it wants to become a high-end lifestyle brand.
  3. Fab Growing Again in Europe, Buys Assets from MyFab to Expand to France
    It was only in July of this year that laid off 150 people in Europe and parted ways with its “Chief European Officer,” but now comes news that the design commerce site is ramping up once again in the region with an acquisition.
  4. New Shoppable Online Mag Ador Holds up to its Promise to “Cause Browsiness”
    With a new shoppable editorial platform emerging seemingly every week, it takes a sophisticated layout and a high-functioning level of service to stand out.
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