1. Two Brits In LVMH Final
    British designers Simone Rocha and Thomas Tait are among the 12 chosen names for the LVMH Young Fashion Designer Prize.
  2. Stylitics Nabs Big Investment: Here’s What’s Next for the Wardrobe Organizing App
    Fashion apps may be fun to use, but there can be even more value in the data they’re gathering on consumers’ shopping habits, which can turn into big business when sold to brands eager for intel on their customers.
  3. Need On-the-Go Directions? There’s a Jacket For That!
    Wearing technology on your sleeve is now literally possible thanks to the brilliant minds at Wearable Experiments, a company that aims to marry technology with functional fashion.
  4. Architectural Designer Francis Bitoni Has Created a 3D Printed Dress on MakerBot
    There’s been a lot of talk lately about the future of clothing design and the possibility of printing fashion from home.


  1. This Bluetooth Ring Is Like a Magic Wand on Your Finger
    We’ve seen interactive rings that receive alerts from your smartphone and even rings that will give you the current time in a unique way, but a new ring leapfrogs the rest by acting as a full-on control mechanism.
  2. Digital Innovation: Next Big Thing in Retail?
    Department store chain John Lewis is backing a Silicon Roundabout-style technology incubator – to be called “JLab” – to develop the next big thing for its stores.
  3.  Kickstarter Hits $1 Billion in Donations
    Kickstarter has been used to raise money for everything from a Zach Braff film to smart light bulbs. How much money? More than $1 billion, the company announced on Monday.
  4. App System Turns a Phone Into a Fetal Monitor
    For years, pregnant moms have pumped music into the womb with headphones. Now parents are piping sounds from the inside out.

Apple Store Meetup

Screaming girls and Sherlock Holmes, what a way to open our Apple Store Meetup. If you arrived on time, you would’ve been met with an outpour of Benedict Cumberbatch fans, as we did a swift turn around to get ready for our event.

With a full house, it was time for us to reveal our 2014 Calendar and a special opportunity for founder Liz Bacelar to tell the story behind Decoded Fashion. We unveiled our plans for SXSW and the launch of the Fashion Hackathon and Summit for London this May. Not only that, but this year we have expanded our Meetup to create a global community to uncover the best tech in fashion. January saw us head to Toronto, whilst in March we will be in Dublin, Berlin and Singapore.

Up next fit solutions go to war and Metail- let battle commence!! With the CEO’s of both discussing different approaches to the problem of fit and how they are bringing return rates down. There is no doubt the tech is great but do customers use it? With the key issues across fit solutions being 3D representation, digitising clothes cheaply and size/shape of people against size/shape of clothing. It’s also about understanding consumer mindset and behaviour, do they need to learn to use a fit tool? And the bigger question to be asked to the retailers, do they prefer conversion sells vs reduced return? With both solutions collecting a huge database of “body shapes”, it’s clear that there is further potential in this data, yet to be put into practise. With Metail CEO Tom Adeyoola closing with “the past 5 years have been about putting infinite things on the internet, the next 5 will be about making choices”.

Diffusing the debate, CEO, Runar Reistrup introduces Depop, a mobile shopping app, that could be described as a little like Instagram with a buy button.  Yes, it is another social shopping app but what stands out is it’s network of influential sellers and it’s clever use of high profile social figures to help onboard users. It’s a great way for emerging designers to sell directly to the consumer, with Designer Katie Eary using Depop to sell her designs straight from the runway.

And finally, what a breath of fresh air when ShuffleHub’s two young founders took to the stage. With a dramatic intro and a book on the floor here is Shufflehub “taking away the work and bringing the feel good” to shopping. Taking us through the UX golden rules and introducing us to a humorous testing regime on hungover friends. “We get out friends drunk, and make them sleep over” just to prove it’s easy to use. Aiming for the purest and simplest browsing on the internet, one big button, easy shopping for when you don’t know what you want and also for when you do. We have a good feeling about these boys!

The podcast is now available for download on itunes.


  1. Peter Pilotto: With Help From Cara Delevingne and Target Our Bright Prints Hit the Sartorial Sweet Spot
    The label has partnered with the budget US retailer on an affordable line, causing a frenzy in the process.
  2. Zooey Deschanel Teams with Tommy Hilfiger
    To Tommy, From Zooey is the name of the new capsule collection designed by Tommy Hilfiger and Zooey Deschanel.
  3. Pebble Debuts a Smartwatch-Only App Store
    The maker of the wearable device has just launched a one-stop shop for its users.
  4. Eye on E-Commerce: SnobSwap
    SnobSwap is an online marketplace where users can shop, sell and swap luxury clothing, handbags and accessories.


  1. Michael Kors is Fashion’s Newest Billionaire
    Fashion icon Michael Kors has flirted with billionaire status for over two years, ever since his eponymous company went public in December 2011. But now he has finally arrived.
  2. Moda Operandi Releases First App in Time for Fashion Month Orders
    This month, Moda Operandi, a site that allows shoppers to place pre-orders on runway fashions a few days after select shows, is hoping to further boost sales with the release of its first app.
  3. Experience NYFW with Rebecca Minkoff
    This New York Fashion Week Rebecca Minkoff will not just be bringing her designs, the always digital savvy fashion designer will also be bringing her passion for fashion and technology to the runway.

  4. 5 NYFW Designers to Watch
    Refinery29  breaks down the designers to watch, the ones you might not know quite yet.


  1. Virtual Shopping
    Consumers “try on clothing” but not physically.
  2. Nike and Riccardo Tisci Announce Collaboration
    The fruits of the partnership, which will bear the logo NIKE RT, will arrive in stores and on this Spring.
  3. Wearable Tech to Make Winter a Little More Bearable
    These new gadgets will help consumers with the cold weather.
  4. Victoria’s Secret Model Develops an App for Models
    Victoria’s Secret Lyndsey Scott is also a crack computer coder. Her latest app, Iport, lets models and artists manage virtual portfolios.


  1. Monetate Raises $8M to Help Companies Target Online Customers
    Monetate helps companies such as Best Buy increase their sales through the analysis of information from multiple sources such as interactions with the web site, email data and search engine information.
  2. Knot Standard Lets You Order Tailored Suits and Menswear Right From Your Computer
    Knot Standard is an e-commerce company that lets customers buy and sell tailored suits and other menswear online.
  3. Mallzee is Like Tinder for Shopping
    allzee lets you see tons of potential shopping matches and accept or reject them at rapid speed.
  4. Elfster Brings Santa Online
    The website serves as a social media network for “Secret Santa” schemes and holiday wish lists.


  1. Over 400 Retailers are Offering Deals on New “Bitcoin Black Friday” Website
    A new site has popped up to help you spend your digital currency during this hectic holiday shopping week: “Bitcoin Black Friday.”
  2. When the Store Talks, You Should Listen
    What if we told you that encouraging your in-store shoppers to pull out their phones was a good thing?
  3. Technology Review: Adidads miCoach
    The app hidden in your football boots that can track your performance on the pitch.
  4. Harvey Nichols Sparks Twitter Buzz with Tongue-in-Cheek Christmas Ad
    “Sorry I Spent It on Myself” encourages viewers to spend as little as possible on their loved ones in favor of indulging themselves.


  1. Nasty Gal is Opening a Store
    On Thursday, Sophia Amoruso – the e-tailer’s founder – announced the company’s first brick-and-mortar location via her Twitter account.
  2. ShopKeep Goes Custom, Releasing a Speedy New System for Holiday Shopping
    ShopKeep POS is releasing a new version of its iPad-based sales management system to cut checkout time in retail locations.
  3. Why Companies Desperately Need to make Wearables Cool
    Both consumer electronics and apparel are notoriously difficult businesses competing in mature industries.
  4. StreetHub Brings “Click & Collect” to Independent Retails
    A new online marketplace. StreetHub, has launched to help independent retailers tap into the growing “click & collect”.


  1. It’s Official NYFW is Moving to Hudson Yards!
    WWD reports that at the Fashion Group International’s Night of Stars, Mayor Michael Bloomberg called Hudson Yards “the future home of New York Fashion Week.”
  2. Engineering the Perfect Big Data Bra
    True & Co. used a Netflix model of big-data mining to create a new bra line. Does this finally mean perfect undergarments for all?
  3. Saks Fifth Avenue Launches Virtual Fitting Room App
    Saks Fifth Avenue is looking to change the face of online shopping with it’s handy new app that allows you to ‘model’ the clothes on an avatar with your own body shape.
  4. With $1M in Funding Appsee Promises Developers Real Insight into their Users
    Israeli startup Appsee says it’s taking a different approach to mobile analytics…
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