Fashion Tech Daily

Decoded Fashion - Fashion Tech Daily - Tablets are optimising in & out of store experience with retailers

 

1. Google Can Handle Data, But Can It Handle Actual Shoppers?

Google is set to open its first retail location in New York City. “While Google clearly has its own set of challenges with its retail endeavor it also has the bandwidth to turn these into an advantage—if that is, it is willing to swap its focus on customer data gathering to customer service.”

2. How Tablets Are Optimizing The In And Out Of Store Experience With Retailers

“Tablets are blending the best of digital and real worlds in retail, ensuring customers are satisfied in line with their evolving expectations.”

3. Mobile Commerce Startup Jello Labs Is Staffing Up With Fashion Insiders

The new fashion startup has allegedly hired Bergdorf Goodman’s social media director Tekstar Hodge and Kate Ciepluch, who served as Shopbop fashion director for 10 years.

4. LiveLux Retools Consumer, Sales Associate Bond Via Mobile Connectivity

“LiveLux is a business-to-business tool that vies to close the gap between premium in-store service and affluent consumers who enjoy the ease of personalized shopping but may be too busy to visit a bricks-and-mortar boutique in person.”

Decoded Fashion Fashion Tech Daily - Arden Reed Tailor Truck

 

1. The Latest In The Custom Clothing Clone Wars: Tailor Trucks and 3D Scanners

The startup Arden Reed has made it possible for customers to get fitted via 3D scanners in so-called Tailor Trucks. The downside: “there’s no proof yet that custom sizing is a sustainable e-commerce venture.”

2. Tod’s Targets Loyalists With Logo Driven Mobile Ad 

“Italian leather goods company Tod’s is targeting culturally-minded affluent readers of Condé Nast’s W magazine with a banner advertisement on the publication’s mobile Web site.”

3. Pharrell Williams Announces ‘Long-Term Partnership’ With Adidas

Adidas and Pharell Williams are entering into a collaboration that is set to launch this summer. The collection will make use of William’s fabric company Bionic Yarn. “Working with an iconic brand like Adidas is such an incredible opportunity,” said Williams in a statement.

4. Consumers Say No To In-Store Mobile Tracking

A survey by OpinionLab has found that the majority of U.S. consumers do not want to be tracked when shopping in stores. This was mainly down to their lack of trust in retailers’ motives for using in-store tracking.

Decoded Fashion Fashion Tech Daily - Sass & Bride NY Flagship

 

1. Fashion Meets Tech in Shoreditch Start-Up Accelerator

“Fashion and technology come together in a Shoreditch accelerator programme between The Brew and the London College of Fashion.”

2. Nike CEO: “We Are Not A Designer For Fashion Per Se”

Nike CEO Mark Parker speaks about how Nike became one of the world’s biggest fashion brands.

3. How Gilt Aims To Stay Relevant In The Minds Of The Young And Affluent

North America’s largest flash-sale retailer is branching out from its core business as it seeks new ways to take advantage of its young customer base.

4. Sass & Bride Open Flagship In New York

Designer Kelvin Ho speaks about the concept behind the new Sass & Bride flagship.

Decoded Fashion - Fashion Tech Daily - Prada Bespoke Soles

 

1. Facebook Buys Oculus, Virtual Reality Gaming Startup, For $2 Billion

“Mobile is the platform of today, and now we’re also getting ready for the platforms of tomorrow,” Zuckerberg said in a statement. “Oculus has the chance to create the most social platform ever, and change the way we work, play and communicate.”

2. Prada Creates Bespoke Shoe Service

Luxury brand Prada is offering a bespoke service at its London store for two days with their ‘Made to Order Décolleté’ collection.

3. Eres Partners With Net-a-Porter

Starting Friday, the Eres spring collection will be available for worldwide purchase via Net-a-Porter. The brand has entered into a partnership with the luxury e-tailer because “they cater to luxury customers, are a major player on the Internet, and the way they treat the brands is quite up to the level of Eres.”

4. Instagram Testing Facebook Places Integration To Replace Foursquare

Instagram is testing location tagging using Facebook Places rather than Foursquare, possibly “to determine whether Foursquare’s API actually lives up to its hype, or whether its value can be duplicated by a larger competitor.”

Decoded Fashion - Fashion Tech Daily - Kenzo Digital Pop Up Paris

 

1. Tom Ford Launches E-Commerce

“From today, tomford.com will offer an accessories-driven selection of the designer’s goods including handbags, shoes, small leather goods, eyewear and jewellery, as well as the Tom Ford Beauty collection of cosmetics and fragrances.”

2. Google Glass Partners With Luxottica

Google Glass has entered a strategic partnership with the parent company of eyewear brands such as Rayban and Persol to “design, develop and distribute” Google Glass eyewear.

3. Kenzo Hosts A Digital Pop-Up In Paris To Benefit Marine Life

To support their #NoFishNoLife collection, luxury brand Kenzo are hosting a digital pop-up installation in Paris – “every time someone makes a purchase or posts an Instagram photo of the pop-up with the corresponding hashtag, a fish is added to the virtual aquarium.”

4. Steve Madden And Brian Atwood Make Some Fashionable Plans

After reporting over $340 million in net sales for 2013, Steve Madden has acquired shoe brand Brian Atwood.

Wearable Tech

Computing to be worn goes on show but is still in early stages, admit tech exhibitors.

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Africa’s tech space, which has been defined and accelerated by the mobile phone, is undoubtedly growing as investors scramble toward the continent.

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3. Poshmark, the mobile marketplace that lets women swap and sell items out of their own closets, is announcing a big partnership with the United States Postal Service

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4. J CREW may be heading for an IPO, sources revealed today, as the sale of the company to Uniqlo owner Fast Retailing is looking less likely.

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Decoded Fashion - Fashion Tech Daily - Zappos

 

1. Birchbox, Seller of Beauty Products, Steps Out From Web With a Store

Birchbox plan to extend their online presence to offline by opening their first brick-and-mortar store in SoHo, New York.

2. How Yoox became the Amazon of the Fashion World

With two million orders placed every year and net revenues up over 20 per cent from last year, Yoox has become one of the leading e-tailing sites in fashion. A glimpse into the company’s operations and history.

3. How Tech Startups are Taking the Fashion Runway by Storm

“Fashion is not your typical tech startup” – How fashion-tech is democratizing the fashion industry and making it more tailored to consumers’ needs than ever before.

4. Zappos Creates Personalized Shopping Experience For Instagram’s #OOTD Fans

Zappos are harnessing the potential of the approximately 23 million #OOTD-tagged images on Instagram with their ‘Next OOTD campaign.’

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