The Latest In The Custom Clothing Clone Wars: Tailor Trucks and 3D Scanners, Tod’s Targets Loyalists With Logo Driven Mobile Ad, Pharrell Williams Announces ‘Long-Term Partnership’ With Adidas, Consumers Say No To In-Sore Mobile Tracking

Decoded Fashion Fashion Tech Daily - Arden Reed Tailor Truck

 

1. The Latest In The Custom Clothing Clone Wars: Tailor Trucks and 3D Scanners

The startup Arden Reed has made it possible for customers to get fitted via 3D scanners in so-called Tailor Trucks. The downside: “there’s no proof yet that custom sizing is a sustainable e-commerce venture.”

2. Tod’s Targets Loyalists With Logo Driven Mobile Ad 

“Italian leather goods company Tod’s is targeting culturally-minded affluent readers of Condé Nast’s W magazine with a banner advertisement on the publication’s mobile Web site.”

3. Pharrell Williams Announces ‘Long-Term Partnership’ With Adidas

Adidas and Pharell Williams are entering into a collaboration that is set to launch this summer. The collection will make use of William’s fabric company Bionic Yarn. “Working with an iconic brand like Adidas is such an incredible opportunity,” said Williams in a statement.

4. Consumers Say No To In-Store Mobile Tracking

A survey by OpinionLab has found that the majority of U.S. consumers do not want to be tracked when shopping in stores. This was mainly down to their lack of trust in retailers’ motives for using in-store tracking.