Toronto Launch: The Future of Canadian Fashion

Toronto has joined London, Sydney, New York and Milan to become the next host city for Decoded Fashion’s global fashion and technology meetup. Hosted by The Working Group, Toronto’s first leg kicked off with a keynote from Fashionotes, followed by the latest from three of Canada’s hottest startups Flixel, Kiwi Wearables and Fashion Forward. And if that wasn’t enough, we threw in a live 3D printing demo from Makelab!

dfFashionotes kicked things off with an exploration of the latest fashion and technology trends. As one of the only dedicated fashion and technology publications they are well placed to spot what’s hot – the rise of the flash sale, Instagram’s growing role in driving e-commerce and socially-integrated street style. They also gave us their top three startups to watch out for in 2014: The Cools, The Runthrough and Poshmark.

Fans of America’s Next Top Model will already be familiar with Flixel, creators of the cinematography-inspired “living photograph” which can be used to create digital campaigns, portfolio pieces, art pieces and more. Their team also provides consulting for brands and agencies, and offers a complete visual package using cinemagraphs to enhance any type of campaign.

Kiwi Wearables, creators of the Kiwi Move, joined us fresh from their CES Debut. The Kiwi Move is a smart activity tracker that sync it with internet-enabled devices whilst its supporting app analyses wearer’s behaviour and suggests improvements over time. Imagine a sleek device that clips to your collar that can help you track and organize your life.

Fashion Forward, a recent graduate of Toronto’s INCubes Accelerator, shared tales from the front lines of a new fashion startup. Their mission is to help consumers maximize the resale value of their wardrobe by giving them a place to list their unwanted clothes and browse for new items. They spoke candidly about the challenges that face a new startup in the space, giving the audience plenty of food for thought about what it takes to make it as an entrepreneur.

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Reported by Holly Knowlman, The Working Group